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Customer needs with JTBD–and other innovation insights for product managers July 15, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Defining customer needs with jobs-to-be-done theory. New product development frequently begins by having keener insights into customers’ needs than competitors do. Insights lead to innovations and increased value for customers and the organization. Read more at https://strategyn.com/2016/07/11/customer-needs-defined/.

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Nandini Jammi and Check My Ads

Mironov Consulting

We started in November 2016, after the elections, by posting screenshots of ads we found on Breitbart on social media. For me, the journey started when I visited that website for the first time – I had been hearing about it through the 2016 elections – and saw an ad for Old Navy. Nandini Jammi. Claire Atkin.