Remove 2016 Remove Leadership Remove Product Marketing Remove Vision
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Taking a Product from Conception to Delivery

Mind the Product

In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Rather than focusing on competing against all of the world to attract the world’s customers, find a market that you can win.

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Sharing Intercom’s values

Intercom, Inc.

As we’ve grown from a tiny team when I joined in 2016 to the 160 or so folks we have today, there’s still this incredible empathy, kindness, and desire to lift each other up and see each other succeed.”. We had this big, ambitious vision grounded in a deep understanding of a problem that really mattered to our customers.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

Initially JustGiving supported only registered charities on its website, but the founders’ vision was to support all good causes. In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes.

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Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Mind the Product

At Adobe, she led Product Management for all of the Design, Web, and Interactive tools including Dreamweaver, Flash, Indesign, and Illustrator. Lea was responsible for the product vision and strategy of the Creative Cloud, transforming Adobe from boxed software to one of the most successful SaaS services in the industry.

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Even More Amazing Speakers for #mtpcon London 2017

Mind the Product

At Adobe, she led Product Management for all of the Design, Web, and Interactive tools including Dreamweaver, Flash, Indesign, and Illustrator. Lea was responsible for the product vision and strategy of the Creative Cloud, transforming Adobe from boxed software to one of the most successful SaaS services in the industry.

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My Top 10 Mistakes in 10 Years: Gainsight CEO Nick Mehta

Gainsight

But what I learned, after years of procrastinating on tough moves for our leadership team, is that the leaders’ teams suffer greatly through that inaction. But this process was also hard: We had to get alignment across Product, Marketing, Sales, CS and PS on what our end-to-end value (from 30K feet to 30 feet).

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The Top 10 Deliverables of Product Managers

Sachin Rekhi

I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Vision: Vision Narrative. Vision: Product Walkthrough.