2017 Branding Messaging User Friction 
Mixpanel
JANUARY 12, 2023
We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires.
Pragmatic Marketing
JUNE 1, 2020
Without Context, Your Message Is Just Noise. While the news cycles have abated somewhat from feeling like a week’s worth of news every hour, there’s still an overwhelming amount of information and messaging flying around. It affects the ability of your recipient to process your message. Not your brand.
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Nulab
JUNE 22, 2022
They’re designed to appeal to customers looking for a slightly different product from what’s currently available or customers who pride themselves on always having the most up-to-date model (think Apple fans rushing to buy the newest iPhone update). Because small changes can often have a big impact on customer satisfaction.
DISQO
JULY 6, 2020
In just a few years since their founding in 2017, Rhino has introduced an affordable security deposit alternative to the real estate market that relieves renters from the upfront costs of renting — and benefits landlords, too. Rhino then had to cater to that exact customer profile. This was validated using Alpha. “It
Alchemer Mobile
OCTOBER 9, 2018
Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. How do you gather customer feedback today? Transcription.
DISQO
JULY 6, 2020
In just a few years since their founding in 2017, Rhino has introduced an affordable security deposit alternative to the real estate market that relieves renters from the upfront costs of renting — and benefits landlords, too. Rhino then had to cater to that exact customer profile. This was validated using Alpha. “It
DISQO
JULY 6, 2020
In just a few years since their founding in 2017, Rhino has introduced an affordable security deposit alternative to the real estate market that relieves renters from the upfront costs of renting — and benefits landlords, too. Rhino then had to cater to that exact customer profile. This was validated using Alpha. “It
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