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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. . What is a marketing technology stack?

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How I treat creative copy like a product—using data

Mixpanel

It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires. And just like a product process, you need data to create something great. From customer research to monitoring and iteration, good copywriting is rooted in data. It’s a product unto itself.

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Media Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

When you have solid benchmarks to measure against, they can help you make sense of your own data and answer these questions. ?Download Download the 2020 Mobile App Engagement Benchmark Report for Media Apps. Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time.

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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

We came to the belief that, yes, it was, but that the tools that were available at the time were the things holding people back. We came to see that there was great, great room for improvement and that there was an opportunity to create tools that could much better support human connection.”.

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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Third, a new visual bot builder.

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9 Must-Have Features To Look For In Customer Engagement Platforms (CEPs)

Userpilot

Speed, convenience, how helpful the employees were, and friendly service were shown to be the must-dos with each being “important” to 70% of customers. Furthermore, we explore how to choose the best platform for your company and the must-have features for the best customer engagement tools. Source: www.superoffice.com.

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The Ultimate Guide to SaaS Customer Success in 2022

Userpilot

In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Customer success managers can use customer data from NPS and churn surveys to create a data-driven strategy and win customers back. Customer Success is a core growth driver for any SaaS business.