2017 Data Visualization Testing User Friction 
Product Talk
FEBRUARY 21, 2024
When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).
Mixpanel
JANUARY 12, 2023
We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires.
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Product Talk
JANUARY 31, 2024
I have found it challenging to succinctly explain the insights while also showing enough of my work to get people bought in on the recommendations,” says Leann. “It The designer Leann was working with took the time to visually outline the broader opportunity and possible benefits in a compelling way.
Product Talk
MARCH 16, 2022
Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. It’s a simple visual that packs a lot of power. They are interviewing to discover opportunities and they are assumption testing to discover the best solutions. Assumption testing is evaluative.
Gainsight
OCTOBER 10, 2023
The use cases for AI are endless but most commonly tied to industries like healthcare, financial services, transportation, retail, energy, and manufacturing. In healthcare, for example, healthcare professionals (HCPs) will likely use AI for data-based diagnostic support. your goals should really come from your customers and team.
Userpilot
JANUARY 28, 2022
As a SaaS owner or product marketer, you definitely know that success is highly dependent on good customer experience optimization. After all, customer success is directly tied to customer lifetime value and feature adoption which makes it even more important to keep the customer’s experience positive.
UX Studio
JUNE 30, 2023
With the increasing competition in the online space, businesses need to ensure their website not only looks visually appealing but also provides a user-friendly experience. We gathered all the insights you need to decide which agency is the best fit for your business. UI/UX design: This is our all-in-one service.
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