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How I treat creative copy like a product—using data

Mixpanel

It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires. And just like a product process, you need data to create something great. From customer research to monitoring and iteration, good copywriting is rooted in data. It’s a product unto itself.

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Quantum UX Research

UX Planet

The potential of quantum computing and artificial intelligence to enhance user research User research is crucial for the human-centered design of digital products and services. We will argue that quantum computing and AI have the potential to elevate user research to new levels of accuracy, efficiency, and insight.

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What Do Industry Analysts Think About Software Analytics?

Revulytics

It is no surprise that we talk a lot about software usage analytics , but I thought it would be interesting to take a look and see what industry analysts are saying, too. It provides insights that are used to improve user experience, prioritize feature enhancement, measure user adoption, track compliance and provide real-time user help.”.

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Top 10 Product Talks of 2017

Mind the Product

Since then he’s had his share of successes and failures in a storied career spanning the US and Europe, and in this entertaining and insightful talk from Mind the Product San Francisco he distills those 20 years into 12 key lessons. Dave Wascha started as a product manager 20 years ago working on Internet Explorer 4.0.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Discovering Solutions: Quickly Determine Which Ideas Will Work (And Which Won’t)

Product Talk

Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. It’s a simple visual that packs a lot of power. They are interviewing to discover opportunities and they are assumption testing to discover the best solutions. Assumption testing is evaluative.

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Product is Hard by Marty Cagan

Mind the Product

This normally takes some automation of testing and a suite of DevOps improvements, and this is where a lot of businesses stop. It takes much more than adding process or tool improvements for this to happen, and for many people, is a fundamental reimagining of how they perceive power and control. This takes time to learn.