freshtrax

APRIL 18, 2019

Influencer marketing plays an integral part in many companies’ marketing strategy and there is no exception for the Japanese market. Influencer marketing is pretty big in Japan but the rules are quite different from the ones in the U.S. These influencers were not even known in the Japanese market.

User Testing 85

User Testing Research Software Marketing Customer Feedback 85

Mind the Product

AUGUST 9, 2017

While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. Rather, it is Amazon’s smart home product strategy. I believe we are on the edge of steep and continuous growth in the home automation market.

Artificial Inteligence 133

Artificial Inteligence Research Software User Testing Product Management 133

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In her work with the organization, Gray leverages the knowledge of her field to lend leadership strategies for product management professionals.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

DISQO

JANUARY 10, 2019

Though one-third of product managers conduct user research on a daily basis, they don’t think that’s enough. 69% of product managers report being responsible for customer interviews, an increase of 10% since the 2017 report. The number-one wish for product managers at startups is to have a clearer product roadmap and company strategy.

Reporting Tools 85

Reporting Tools Data Visualization User Testing Customer Feedback 85

Product Innovation Educators

SEPTEMBER 1, 2017

A colleague recently told me about the overt biases of a market researcher he worked with. In this case, the researcher admitted that he focused on data that helped him defend his perspective of product strategy and ignored data that didn’t support his position. His bias defeats the purpose of research.

Data Visualization 48

Data Visualization Customer Feedback Product Management Product Manager 48

The Product Coalition

APRIL 3, 2018

In my previous blog, ‘Launching your product into new markets? Here’s how’ , I talked about the importance of understanding the customer and market you’re looking to enter. I suggested that understanding both comes down to one thing: research. If you can’t recruit locally, spend time immersing yourself in the market.

User Testing 68

User Testing Research Software Product Research Market Research 68

UX Studio

JUNE 30, 2023

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. They blend strategy and creativity in their user-friendly designs.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

DISQO

MARCH 6, 2020

It requires teams to gain insights directly from consumers through experimentation and prototyping, align to the actual wants and needs of the market, and accelerate time-to-market. Combining experimentation with market research. Look no further than Amazon. It’s not a rigorous practice by any means.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Userpilot

JANUARY 10, 2022

In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Customer success strategies focus on helping customers achieve their goals in the long term while customer support centers around short-term solutions. No worries! Let’s get started! Churn rate.

Feedback Software 93

Feedback Software Analytic Tools Research Software User Testing 93

DISQO

JANUARY 10, 2019

Though one-third of product managers conduct user research on a daily basis, they don’t think that’s enough. 69% of product managers report being responsible for customer interviews, an increase of 10% since the 2017 report. The number-one wish for product managers at startups is to have a clearer product roadmap and company strategy.

User Testing 40

User Testing Product Research Reporting Tools Data Visualization 40

DISQO

JANUARY 10, 2019

Though one-third of product managers conduct user research on a daily basis, they don’t think that’s enough. 69% of product managers report being responsible for customer interviews, an increase of 10% since the 2017 report. The number-one wish for product managers at startups is to have a clearer product roadmap and company strategy.

User Testing 40

User Testing Product Research Reporting Tools Data Visualization 40

UX Studio: Product Management

DECEMBER 7, 2022

Experiment Zone is a UX research consultancy focusing on eCommerce businesses and websites, Saas platforms, and conversion rate optimization. AJ Davis, a user experience strategy expert, founded Experiment Zone in 2017 in Austin, Texas. Their main services: UX research. Conversion Strategy & Testing.

User Testing 52

User Testing Research Software Product Research UX 52

DISQO

AUGUST 10, 2015

<code/media> – on February 13-14th, 2017 in CA, Recode senior editor Peter Kafka, in conjunction with Kara Swisher, host this exclusive conference which features candid, unscripted onstage interviews with the best-known names in the business. mass distribution, growth strategies). mass distribution, growth strategies).

Events 40

Events User Testing Product Research Data Visualization 40

DISQO

AUGUST 10, 2015

<code/media> – on February 13-14th, 2017 in CA, Recode senior editor Peter Kafka, in conjunction with Kara Swisher, host this exclusive conference which features candid, unscripted onstage interviews with the best-known names in the business. mass distribution, growth strategies). mass distribution, growth strategies).

Events 40

Events User Testing Product Research Data Visualization 40

DISQO

AUGUST 10, 2015

<code/media> – on February 13-14th, 2017 in CA, Recode senior editor Peter Kafka, in conjunction with Kara Swisher, host this exclusive conference which features candid, unscripted onstage interviews with the best-known names in the business. mass distribution, growth strategies). mass distribution, growth strategies).

Events 40

Events User Testing Data Visualization Product Management 40

The Product Coalition

MAY 15, 2019

As the name the “Brand Men” suggest the origins of Product Management was truely in marketing. Largely contained to that area, Product Managers were focused on product sales through pulling promotions, price and marketing levers, largely leaving the development of the actual product to others.

Product Management 92

Product Management Product Manager User Testing Product Research 92

Obo

FEBRUARY 7, 2019

In fact, the market response was legendary. Netflix’s market cap dropped from $18B to $5B.” Just say JK.” -@brentalfloss 2017). Very few people are savants who can guess correctly what the market wants. Most of us need to back up our guesses with market research. Unsurprisingly, the change was not popular.

User Testing 40

User Testing Product Research Product Management Product Manager 40

Amplitude

DECEMBER 12, 2018

What companies need help with, and where agencies can differentiate, is product direction and strategy –crafting innovative ideas and ensuring products’ success once they’ve been built. During the discovery stage, the app development company may: Conduct market research. Create prototypes. Schedule out a development timeline.

Analytic Tools 66

Analytic Tools Research Software Feedback Software Data Visualization 66

Bain Public

AUGUST 13, 2019

When building a product strategy, it can get tricky to predict and prevent which features will be of use and which ones will be unnecessary. Our research indicates that having an established formal product management process or methodology is a critical first step to executing a solid product strategy. Paul Ortchanian.

Data Visualization 40

Data Visualization User Testing Reporting Tools Development 40

DISQO

DECEMBER 12, 2017

In mid 2017, a multinational bank used Alpha to test facial recognition for mobile app logins. Like all hypotheses, it starts with situation assessment and analysis — strategy’s classic tools. Strategy as learning” is perhaps the only option in today’s world. It may not be a choice after all. Experimentation with Alpha.

User Testing 49

User Testing Research Software Customer Experience Analytic Tools 49

DISQO

DECEMBER 12, 2017

In mid 2017, a multinational bank used Alpha to test facial recognition for mobile app logins. Like all hypotheses, it starts with situation assessment and analysis — strategy’s classic tools. Strategy as learning” is perhaps the only option in today’s world. It may not be a choice after all. Experimentation with Alpha.

User Testing 40

User Testing Research Software Product Research Customer Experience 40

DISQO

DECEMBER 12, 2017

In mid 2017, a multinational bank used Alpha to test facial recognition for mobile app logins. Like all hypotheses, it starts with situation assessment and analysis — strategy’s classic tools. Strategy as learning” is perhaps the only option in today’s world. It may not be a choice after all. Experimentation with Alpha.

User Testing 40

User Testing Research Software Product Research Customer Experience 40

Andrew Chen

DECEMBER 18, 2017

Andrew Chen (@andrewchen) July 26, 2017. The best example of this in my work is “ Growth Hacker is the new VP Marketing ” which started out as a tweet with 20+ shares, and then was developed into an essay afterwards. It took a long time for VCs to figure out how to market themselves and their ideas :). Just show up.

Blog 110

Blog Analytic Tools Research Software Feedback Software 110

Alty

FEBRUARY 16, 2017

Or do you have a mobile-first business strategy? But if you already did some solid market research, that’s awesome! Android vs. iOS Development: Trends for 2017 (here we talk about advantages and disadvantages of pursuing each platform). Is it your first app project or did you launch a few others before? Bring it on.

Research Software 50

Research Software User Testing Technical Review Data Visualization 50

Business of Software Conference

JULY 2, 2019

So I’m here to tell you some things that companies do that really irritate designers so you can learn from their mistakes and you can succeed in hiring and retaining talent in this really competitive market. Or finally if your ad is for a product person but a large part of their role is research or design strategy.

Weak Development Team 40

Weak Development Team Research Software User Testing Analytic Tools 40

Product Management University

MARCH 30, 2017

This 2017 iteration reminds me of something I’ve seen in the corporate world a hundred times – someone trying to sell an idea for a new product with a plethora of technical features and not much customer context on the real business problem they’re solving, why that problem exists and the ultimate value of the solution.

Healthcare 100

Healthcare Product Management Product Manager Data Visualization 100