Pivoting a Startup with User Research
Basel Fakhoury
MAY 17, 2018
After a year and half, we finally admitted that the mobile travel app we were working on wasn’t providing enough value and we had to shut it down. We spent the next full week brainstorming ideas, and we came up with over 100 feasible-sounding product concepts. and the best way to do that was through user research. Ugh… Alright.”
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