Cohort Retention Analysis 101: How to Measure User Retention?
Userpilot
JUNE 19, 2023
TL;DR Cohort retention analysis tracks how distinct groups of users engage with the product over a period of time. It is also useful for predicting future revenue. Acquisition cohorts divide users based on when they started using the product. Predictive cohort analyses use historical data to forecast future trends.
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