Product Talk
FEBRUARY 7, 2024
The larger and more complex your company is, the more challenging it can be to introduce continuous discovery. Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. Do you have a Product in Practice story you’d like to share?
Product Talk
SEPTEMBER 13, 2023
You don’t necessarily need anyone’s permission to get started with continuous discovery. But at the same time, continuous discovery shouldn’t always be a solo activity. There’s a reason why Teresa often refers to the product trio : Continuous discovery is more effective when you avoid turf wars and bring in different perspectives.
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Product Talk
AUGUST 4, 2021
It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work. Turning My Content Into a Product. That was a start.
Usersnap
JULY 16, 2021
Google’s tech alone didn’t build them into a top company; User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. Keep reading for info on Google’s current user research.
Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando
It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product.
Alchemer Mobile
JUNE 4, 2019
If you’ve landed on this article, you most likely already understand the immense value of capturing in-app customer feedback. The real challenge comes when you’re deciding how you actually want to execute on this concept and actually begin gathering mobile feedback in your own app. Apptimize specializes in A/B testing.
Usersnap
APRIL 12, 2019
Google’s tech alone didn’t build them into a top company, User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. Keep reading for info on Google’s current user research.
Speaker: J.B. Siegel, VP of Client Services, Seamgen
Before a new product or feature goes into development, you have to gauge whether it will be a worthwhile investment. You don’t want to spend time and money building a product that no one will use. But what’s the best way to do so - and how can you get honest insights from your end users? The benefits of user acceptance testing.
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
We all want to build successful products - and that means satisfied customers. But how can you make the most of those conversations, and ensure that you walk away with productive insights? We'll cover how to: Conduct better testing and experimentation with a refined sense of your customer.
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