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Digital Analytics 101: What Is It and How to Collect Digital Data?

Userpilot

What’s digital analytics? In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it! TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy.

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Top 10 Product Experience Articles You Should Read Before 2020

Gainsight

With 2020 just around the corner, now is the perfect time to catch up on Gainsight’s top product experience blog posts of 2019. It used to be that board members didn’t concern themselves with product experience, but now that the entirety of SaaS revolves around product, they’re beginning to take a more hands-on role.

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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

Source: 2020 State of Product Marketing report. Especially for SaaS companies that will offer a new solution to the market, the positioning statement must be clear and concise. Imagine you have created a tool that helps with building CVs. Maker’s Product Hunt SaaS Launch Plan.

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How to Use Cohort Analysis to Master Product Retention in the Health, Wellness, and Fitness Industry

Indicative

When it comes to mobile, health and fitness apps boast the highest retention rates of any category. That follows years-long trends toward healthy living, fitness, and overall wellness that yielded an explosion (upwards of 300% growth) in the sheer number of users and apps at play in the industry. . Let’s walk through a simple example.

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12 Benefits of Product-Led Growth for SaaS Companies

Userpilot

This article explores 12 different benefits that PLG can offer to SaaS companies. PLG companies can spend less on customer acquisition also because of product virality inherent in some SaaS products. Digital products allow companies to easily collect customer feedback in-app. Dive in to find out!

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Do You Really Need that Change Advisory Board?

Split

Software development in 2020 is a rapidly changing environment. In short, approval by an external body (such as a manager or CAB) simply doesn’t work to increase the stability of production systems, measured by the time to restore service and change fail rate. But how do you control for safety at speed? The second half?

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How to Use Micro-Interactions to Improve Website Experience

Usersnap

And how to analyze the feedback? Feedback as the root of experience optimization. Google Analytics is great, and absolutely essential, for viewing website performances. Microsoft ’s study revealed that 77% of consumers view brands more favorably if they proactively invite and accept customer feedback.