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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Subsequently, McKinsey & Company found that the COVID-19 crisis had accelerated the digitization of customer interactions by several years.

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9 Must-Have Features To Look For In Customer Engagement Platforms (CEPs)

Userpilot

Speed, convenience, how helpful the employees were, and friendly service were shown to be the must-dos with each being “important” to 70% of customers. The study showed that companies that get customer success right prioritize technologies that improved customer experience.

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Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

The COVID-19 pandemic has more and more people using app-based food delivery services, and QSRs are seeing an influx of mobile payments at their drive-throughs with the closure of dine-in establishments. When you have solid benchmarks to measure against, they can help you make sense of your own data and answer these questions.

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5 Reasons Why Product Managers Need to Understand Content Management Technology

The Product Coalition

2020 is only halfway done, but it already was a big year for Product Management. We manage everything from product launch, forecasting, planning to product marketing and sales and when things change drastically Product Managers are expected to be agile and stay on top of technology tools to save the day.

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Is This the End of Customer Success Software as We Know It?

Gainsight

The critical role played by customer success (CS) teams is well known, as is the importance of the customer success software powering these teams. But, could thinking about customer success software as a category be leading us down the wrong path? Understanding the Customer Success Software Market.

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How GetAccept uses all of Intercom to grow its revenue by 450%

Intercom, Inc.

Nowadays, digital solutions like CRMs have made it easier for sales teams to manage their pipelines online but that doesn’t always result in the best experience for the end buyer. . A centralized solution. In SaaS you want all relevant and historical data to be automatically aggregated in one source. Lead generation.

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Why Human-Led And Digital-Led CS Are Not At Odds

Gainsight

How can digital CS—in which CSMs have no direct contact with customers—deliver personalized service? And isn’t self-service the polar opposite of the high-touch service traditionally used to achieve clients’ desired outcomes while providing a superior experience? A myth is busted.