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The Top Mobile In-app Feedback Tools of 2020

Alchemer Mobile

I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. Now, more than ever, your customers want to be heard.

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Mobile Test Automation Playbook

The Product Coalition

Manual testing of your mobile products is important and useful. However, it does not scale well, with the myriad of devices, OSs, screens and other combinations that exist on the market that your users will utilise. What is Mobile Test Automation? Why do Mobile Test Automation? percent of global website traffic .

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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. This happened when I started to learn about UXR for the very first time back then in 2020.

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How to Build a SaaS Platform

The Product Coalition

Businesses and individuals are increasingly making SaaS (Software-as-a-Service) applications their choice software platform for their business needs. A Cision PR Newswire report projects the SaaS market to grow from $158.2 billion in 2020 to $307.3 billion in 2020 to $307.3 billion by 2026.

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2021 Engagement Benchmarks for Personal Services Apps

Alchemer Mobile

One size did not fit all for Personal Services apps in 2020. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Personal Services category. 2021 Engagement Benchmarks for Personal Services Apps. Consumer Engagement.

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Beat Your Competition: Building a Stand-out Mobile Customer Experience

Alchemer Mobile

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Stop talking about customer-centricity; turn it into action. Every company says they’re “customer-centric,” but very few actually are. So, we won’t waste your time. Sound good?

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How Customer Insights Are Shaping Tech for 2021

Centercode

We’ve often described modern technology as highly sophisticated, highly connected, and continuously iterative. The rapid-fire changes of 2020 didn’t change that — in fact, it brought those qualities into sharper relief. It highlighted both the reliability of technology and its shortcomings.