Intercom, Inc.
MARCH 11, 2021
On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.
Intercom, Inc.
DECEMBER 21, 2021
With that in mind, before we welcome the new year and all the good things to come, we’ve gathered our favorite insights and nuggets of wisdom from 2021 in a special wrap-up episode. Our International Women’s Day theme in 2021 is #ChooseToChallenge. Later’s Farhan Virji on adapting B2C support strategies for B2B teams.
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The Product Coalition
JULY 18, 2021
is the CPO of a startup in transition. In fact, the lean startup approach says that there will always be a better one around the corner, but you must take the turn first to see it. A decision on the next big bet isn’t as hard to change as the decision on whether you are a B2B or a B2C company. Sounds confusing?
Innovatemap
JANUARY 26, 2022
When we announced in January 2021 our expansion into New York City, people took notice. The city has a concentration of DTC and B2C startups and scale-ups with product needs. The advantage a founder has when working with us is that they get a team of product experts who have experience with hundreds of startups and scaleups.
Userpilot
JULY 26, 2021
In both B2B and B2C, buyers want to self-serve. We really like A New Way To Tell if a Company Is Truly Product-Led (from PLG overview and best practices) and Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup. #2 This is usually done through a free trial or freemium model.
The Product Coalition
JANUARY 24, 2021
When a startup grows, there comes a time when they decide to work with OKRs (or any other goal-setting methodology) across the board for the first time. In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring.
The Product Coalition
JANUARY 17, 2021
If you ever worked in a B2B startup, you know that you are chasing opportunities. On a B2B startup, it can look something like this: people are willing to talk to you, and you get a few POCs. But the truth is, that not only will it not result in a positive impact, it can also actually cause you harm. That’s the first 2 A’s.
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