2022 Branding Differentiation Technical Review 
Intercom, Inc.
JUNE 22, 2021
The COVID-19 pandemic has upended entire industries, forcing rapid change in the ways companies do business and dramatically accelerating the adoption of new technologies. Below, we take a closer look at the top three trends in the sales tech landscape to consider when choosing the right software for your sales organization.
Intercom, Inc.
MARCH 28, 2022
While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. This trend shows no signs of slowing down.
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UX Studio
OCTOBER 11, 2022
Digital customer experience, or digital CX, refers to all digital or online interactions between your brand and your customers. People fall in love with the experience , not the technology behind it. trillion a year due to experiences that fall short of expectations. One Bad Experience is Enough to Abandon a Brand .
Userpilot
DECEMBER 9, 2021
In a nutshell, effective brand positioning identifies the key benefits of your product and its competitive advantage in the market. While not technically a part of the positioning process, successful positioning is not possible without researching the market. Why is product positioning important? Identify your competition.
People-First Product Leadership
OCTOBER 1, 2023
Often because the more senior leaders are concerned a “top” performer will leave or the business accepts such behaviors in support of “radical candor” Digging back into the data again, a 2022 survey by Pew Research Center noted 58% of Americans say they have or have had a boss who made their work life difficult.
Department of Product
JULY 29, 2022
Pricing, user experience, features, performance, branding, customer service and partnerships influence how target customers perceive the value of one product relative to alternatives in established markets. Porsche, Audi and Volkswagen coexist in the same automotive market as global brands with unique products as a portfolio within VW Group.
Gainsight
JULY 7, 2021
As we kept a close eye on the industry, one large tech event after another was announcing its cancellation or postponement. Pulse 2022? What would be the long-term ROI of virtual events when it came to brand awareness, pipeline and bookings? Fast-forward to March and the world as we knew it had changed. And beyond.
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