2022 Differentiation Marketing Technical Review 
Intercom, Inc.
JUNE 22, 2021
The COVID-19 pandemic has upended entire industries, forcing rapid change in the ways companies do business and dramatically accelerating the adoption of new technologies. Below, we take a closer look at the top three trends in the sales tech landscape to consider when choosing the right software for your sales organization.
Intercom, Inc.
MARCH 28, 2022
While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Third, the lines between sales, marketing, product, and support are blurring. Second, expectations are rising for consumer-grade experiences.
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UX Studio
OCTOBER 11, 2022
People fall in love with the experience , not the technology behind it. trillion a year due to experiences that fall short of expectations. They’re also more likely to generate word-of-mouth marketing by leaving a review and recommending it to their friends. . Increased positive reviews, and recommendations.
Userpilot
DECEMBER 9, 2021
In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. As with all marketing efforts , positioning should be driven by the customer and their needs.
Gainsight
APRIL 10, 2023
While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game. Key Drivers of Digital CS in 2023 Increased Competition: With the increasing number of B2B SaaS companies in the market, competition has become fierce.
The Product Coalition
JANUARY 16, 2022
After reviewing over 50 candidates, 25 phone interviews, and 15 full interviews, I eventually had to choose between a few final contenders. For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product.
People-First Product Leadership
OCTOBER 1, 2023
Often because the more senior leaders are concerned a “top” performer will leave or the business accepts such behaviors in support of “radical candor” Digging back into the data again, a 2022 survey by Pew Research Center noted 58% of Americans say they have or have had a boss who made their work life difficult.
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