article thumbnail

Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

article thumbnail

G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

It helps the customer understand your product and how it can satisfy their needs. It allows businesses to attract ideal and loyal customers, gives them a competitive advantage, supports product launches, and drives the work of marketing teas. Better positioning can give you a stronger product launch.

article thumbnail

Switch on the next generation of phone support

Intercom, Inc.

But in 2022, almost every business is an internet business – and phone support just can’t scale fast enough. With Switch, you can add messaging to your support offering without using any code, or changing phone provider. Phone support has been carrying that personal touch for support teams for decades.

Inbound 209
article thumbnail

Product Talk Is Growing: Meet New Instructor Ellen Juhlin

Product Talk

Product Talk’s North Star metric is to increase the number of product trios who adopt a continuous cadence to their discovery work. Teresa shared this goal at the beginning of 2022 when describing her plans to scale the impact of Product Talk. What inspired you to take on the role as a Product Talk Academy instructor?

article thumbnail

Digital Customer Success Strategies That Drive Expansion and Renewal

Gainsight

Sabina Pons is Operating Partner at Growth Molecules and a 2022 Top 100 CS Strategist. For example, you may start with a reminder of the upcoming contract renewal date and a “did you know” helpful tool tip about your software and a new feature or product launch.

article thumbnail

Optimize An Underutilized CSM: Your Product

Gainsight

Dealerware increased NPS response rates 2700% by serving an NPS survey to users inside of their product. The strategy also enables instant CTA triggers within their CS platform for both issue escalations OR when there is opportunity for advocacy and positive customer reviews. .