2023 Differentiation Framework Product Strategy 
Department of Product
AUGUST 11, 2020
The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.
Business of Software Conference
OCTOBER 11, 2023
Notes from the Sigmacorns at BoS USA 2023. As usual, you really had to be there but here are the Sigmacorn notes… 9:00 Mark Littlewood: Opening remarks Welcome to BoS! Will getting the app be dangerous for you?
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ProductPlan
JUNE 1, 2023
All those new features might look good on a product comparison matrix and give salespeople a new angle when pitching reluctant prospects, but none of it matters if those features aren’t solving real customer problems. Where are product teams getting their feature ideas? Consider selecting a framework that incorporates scoring and ROI.
Department of Product
AUGUST 22, 2022
With that, we had a little discussion about what the best places for a product leader to focus on might be in the early days after joining a company – and how a leader in product might be able to conduct a ‘Product Health Check’. Which leads us nicely onto our final product health check marker: strategic health.
Department of Product
MAY 22, 2020
Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? But, as Citymapper found out as time went by, feature-based differentiation doesn’t last forever. They’re addictive.
Department of Product
JULY 29, 2022
The product strategy was to drastically reduce the weight of the vehicle to reduce the material and battery requirements. Product “x”, “Y” and “Z” represent a product portfolio strategy seeking to drive adoption of higher performance products at higher prices. “Z”
Department of Product
AUGUST 2, 2020
If you’re aiming to launch a new product in the B2B space your vocabulary may need to alter slightly to cater to a different audience. What’s the business strategy and what’s the product strategy? What role can content play in helping the product achieve its goals?
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