Business of Software Conference
MAY 27, 2025
This unique reason is your differentiated value. Why is Understanding Your Differentiated Value So Important? When you don’t clearly understand and communicate your differentiated value, a few problems appear: You Sound Like Everyone Else Without clarity on what makes you different, your message becomes generic.
Intercom, Inc.
MARCH 28, 2022
As a result, digital technologies are being seen as the critical differentiators they are. Customer experience is becoming a critical differentiator for consumers, and it’s having a direct effect on businesses’ bottom lines. 90% of Americans say that customer service is important to their choice of – and ongoing loyalty to – a brand”.
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People-First Product Leadership
SEPTEMBER 4, 2023
By 2026, almost 30% of the workforce is going to be Gen Z. It’s the differential hierarchy (e.g. In Roblox and Minecraft one is continually creating and inventing. There is no system to beat as everyone creates their own journey. Hierarchy will not be the motivator.
UX Planet
MAY 29, 2025
AI assistants are absorbing classic search; Gartner forecasts 25 % drop in SERP volume by 2026 as users shift to chat-style answers. We will differentiate by offering something richer and more helpful than Googles results page, more accessible and integrative than Bings chat, and more comprehensive than niche players like Perplexity.
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