2019

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The Beginner’s Guide to Product-Led Growth Metrics

Gainsight

Since the beginning of business, we’ve been on a journey to accurately evaluate and predict customer needs. For people in Product, delivering products your customers love is just one of the challenges. You then have to optimize users’ ROI, increase adoption, and accurately discover your customer journey bottlenecks. Which features bring the majority of revenue?

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Priority Starts at the Top

Folding Burritos

I talk to a lot of PMs and I ask them (and everyone who subscribes to my newsletter) the same question: what’s your biggest struggle as a Product Manager? I get back all sorts of replies, but by far the biggest issues are about prioritization, in some shape or form. Having put together a fairly popular resource on product prioritization methods, I would’ve hoped the situation to be different.

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Psychological Safety: A Prerequisite For High Performing Teams

Strategyzer

Can a team of talents who are suspicious of each other solve complex problems together and innovate? The answer is simply, no.

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Listen to Understand: Listening Practices for Product People

Roman Pichler

Listen to Understand, not to Answer. “Most people do not listen with the intent to understand; they listen with the intent to reply,” wrote Steve Covey in his book The 7 Habits of Highly Effective People. It’s true: We often listen with a specific goal in mind, with the intention to reply, to share our perspective, or to convince the other person. As a consequence, we don’t pay full attention to what the other person is saying or filter what is being said; we only hear what supports our view.

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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Mental Health as a Product Person – Let’s Talk

Mind the Product

Today is World Mental Health Day , and as we both struggle with mental health it’s a good opportunity to speak out and reflect on the issue of mental health at work. In this blog we’ll share our own personal experiences, and consider how mental health problems such as imposter syndrome, anxiety, depression, or stress affect us as product people.

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Prioritize Opportunities, Not Solutions

Product Talk

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The Top 5 Technical Skills Every Product Manager Should Know

UserVoice

While a technical background is a mandatory prerequisite for becoming a product manager, there are some technical skills worth having in your toolbox as a PM. The good news is you don’t need to go back to school to master these technical competencies either. The skills we’ll discuss in this article won’t put you in competition with your engineers or make you smarter than your system architects.

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What the four forces can teach us about the user onboarding experience

Intercom, Inc.

A great onboarding experience is one that proves to new users that your product will help them do the job that they want. To put it another way, the ideal onboarding experience is a short, easy and frictionless path to finding value. Of course, many products have unavoidable complexity. If getting started with your product requires new users to install software, invite colleagues or message customers, then the path to value may not seem as short or straightforward.

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The Marketer’s Guide to Product Led Growth Marketing

Userpilot

Product led growth marketing is like the business equivalent of really great storytelling. And that is ? Show don’t tell. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. What is product led growth marketing.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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How To Launch A Product or Feature To Maximize Growth

Brian Balfour

Superhuman was founded in 2015 (3ish years ago at the time of writing this). From their landing page, they are building “The Fastest Email Experience Ever Made.” To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, and funding than 95%+ of other products. Why? Because they've done the exact opposite of what most do for product and feature launches.

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Most Brands Hear from Less Than 1% of Their Customers

Alchemer Mobile

Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place. Because many brands struggle to gather customer feedback in proactive, non-intrusive ways, feedback typically comes from the smallest, most vocal group of customers.

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Designing Strong Experiments

Product Management Today Submitted Articles

When testing our business ideas, choosing the right experiment is just the beginning. After we have chosen our experiment, it’s important that we spend some time designing it well. Well designed experiments can further strengthen the evidence we get, which will increase our confidence in making decisions.

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The 10th Annual Product Management Awards Winners

The Product Guy

The Product Management Awards (#TPMAS) are the leading international award honoring excellence in Product Management. Established in 2010, TPMAS are awarded annually and saw hundreds of nominations across our 7 categories. Join me in congratulating this year’s winners! The Best Product Person & The Best Product Leader. Jenna Gaudio. ?Jenna Gaudio is the Vice President of Product Management at Vydia, the award-winning tech company empowering content creators and their teams.

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An Architect’s Guide for Selecting Scalable, Data-Layer Technologies

There’s no getting around it: selecting the right foundational data-layer components is crucial for long-term application success. That’s why we developed this white paper to give you insights into four key open-source technologies – Apache Cassandra®, Apache Kafka®, Apache Spark™, and OpenSearch® – and how to leverage them for lasting success. Discover everything you’ll want to know about scalable, data-layer technologies: Learn when to choose these technologies and when to avoid them Explore h

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How I Redesigned My Work and Life Around a Growth Mindset

Sachin Rekhi

One of the mental models that's had a huge impact on my life is the growth mindset. Coined by Carol Dweck in Mindset , the notion is that individuals either see the world through a fixed or a growth mindset. In a fixed mindset, you believe that your qualities are carved in stone. That your abilities, attitudes, and personality are largely defined by your innate capabilities at birth.

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The Secret Sauce to Hiring Great Product People by Kate Leto

Mind the Product

In this #mtpcon London talk, Kate Leto examines the importance of emotional intelligence in individuals and teams and asks how it can be used to make better hiring decisions. Key Points. Emotional intelligence is more important than any of the technical skills we use in our roles. If we want to build greater emotional intelligence into our product teams, then we need to design our hiring processes to look for it.

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What is an IoT Platform? (And How to Choose One)

Daniel Elizalde IoT Blog

An IoT platform is an integral part of any IoT product. It can help you accelerate your time-to-market, minimize risk, reduce development cost, and help you arrive at product-market fit faster. If you’re confused about IoT platforms, believe me, you are not alone. Many Product Leaders have the same challenge. It’s a complex topic and […]. The post What is an IoT Platform?

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Everyone Thinks They’re Managing by Outcomes. Here’s How to Actually Do it.

Product Talk

Last month, I spoke at the Business of Software (BoS) conference in Boston. BoS has been on my short list for a very long time and it did not disappoint. Mark Littlewood , the organizer of the event, does a fantastic job and it shows up in every little detail of the event. The audience is made up of entrepreneurs. Most seemed early in their entrepreneurial journey, but there were plenty of experienced folks as well.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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TEI 257: What it takes to create a successful food product – with Dave Hirschkop

Product Innovation Educators

Learn from the food industry to spice up your product management. I have often discovered new insights about developing and managing products when talking with someone in a different industry than I normally work in. So, when I had the opportunity to talk with the creator of Dave’s Gourmet, a specialty foods company, I jumped at it. They make a wide range of products including Gourmet Pasta Sauce, Hot Sauce, Condiments and Spices.

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Ship outcomes, not just features, with the Product Impact Framework

Intercom, Inc.

Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. We’ve been thinking deeply about how to make this change in our own organization, with Des and Paul leading our discussions about it.

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The UX of Data

Amplitude

Generating data is easy. Ensuring it is reliable and widely accessible is hard. Data is often not accessible unless you can write code. People in non-technical roles rely on data every day to make decisions, develop ideas or measure success. When tools and systems are not created with them in mind, they lose trust and understanding. They lose their bearings and end up relying on other methods to make decisions.

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Product validation: making the case for internal evaluations

Userzoom

Working in a UX agency means that sometimes you’ll get limited budget for an entire project or for certain parts of a project. In my time at Grapefruit I am proved time and time again that most clients will choose to reduce costs in the validation phase of a project. As designers we need to educate our clients about our desired process on a daily basis.

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Maximize Supply Chain Spend & Asset Utilization with Innovative Test Automation

Connected devices are emerging at an explosive rate exerting pressure on larger operators; however, some organizations cannot continue to purchase the latest & greatest devices without ramifications. The introduction of automated test technology drives the optimization of supply chain expenditures leveraging forward & reverse logistics paths. Adopting innovative test automation tools addresses these challenges by providing robust solutions for testing the interoperability, performance, & securit

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Differences Between American and Japanese User Experience Design

freshtrax

User Experience (UX) Design is a design process used to make products, services, or systems easy for people to use. An important part of the UX design of a website is the user interface (UI) design, which helps the user interact with the site. UI is the look and feel of the product, service, or system. As the realm of digital experiences continues to grow, aesthetically pleasing user interfaces (UI) are becoming a secondary element to draw users.

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What Seven Years at Airbnb Taught Me About Building a Business

Product Management Today Submitted Articles

Create strong culture, stay laser-focused on problems, and set wildly ambitious goals

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Value of a Mission Statement

The Product Guy

Don’t even try to establish your OKR’s without a clear mission statement. Watch and learn more from product management expert, Amin Bashi.

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Articulating Your Product Design Principles

Sachin Rekhi

Product management is fundamentally a leadership role in that you are ultimately responsible for leading a product development team to deliver a compelling product that resonates with your customers. The vast majority of what I've personally learned about leadership comes from Jeff Weiner , who I watched lead LinkedIn as CEO over the 4 years I spent there.

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Enhance Customer Value: Unleash Your Data’s Potential

The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.

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Product is Hard by Marty Cagan

Mind the Product

We are all learning how to manage product in the internet age. There have been many successes and failures, and there are still lots more to come. Marty Cagan has worked at plenty of internet successes and failures, including eBay, Netscape and HP. He now heads up Silicon Valley Product Group, where he works with product managers and senior leaders to help them generate value through their products.

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How to Craft Your Product Team at Every Stage, From Pre-Product/Market Fit to Hypergrowth

First Round Review

Former Credit Karma CPO Nikhyl Singhal shares the phases a product org goes through as a startup matures — and his tips for transitioning between them gracefully. From the mistakes that are too easy to make to what to look for when hiring, his playbook helps founders and product leaders build teams capable of finding product/market fit and handling hypergrowth.

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Tactical vs. Strategic: Where Product Managers Really Spent Their Time in 2019

ProductCraft

When Jim, a mid-career product manager, joined his company last year, he had big goals. He saw himself acting as the voice of the market, interviewing users, and collaborating with the data science team to identify trends. He wanted to create a plan and a roadmap to move his product from No. 3 to No. Read more » The post Tactical vs. Strategic: Where Product Managers Really Spent Their Time in 2019 appeared first on ProductCraft by Pendo.