Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. How to implement reciprocity in marketing: Understand the psychology behind the reciprocity principle and study your user behavior. Read on to find out. Add a touch of personalization.

Feedback Software 96

Feedback Software Research Software Marketing User Testing 96

Userpilot

DECEMBER 6, 2023

UX design, however, involves optimizing a product to generate better user experiences. The core responsibility of a UX designer is to understand varying user' needs and create a product flow for different user personas. Both UX and web design involve some form of problem-solving – for the user or client.

Research Software 90

Research Software Analytic Tools Feedback Software Data Visualization 90

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 103

Analytic Tools Research Software Feedback Software Customer Experience 103

Userpilot

NOVEMBER 26, 2023

CRO analytics is about leveraging quantitative data and analytics to understand how users interact with a product, service, or series of web pages. You can better understand user behavior and track drop-off points, improve the customer journey (and therefore conversion rates), and sync up better with your marketing function, to name a few.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Research Software 94

Userpilot

MARCH 5, 2024

In a pie chart , each slice illustrates how many users (from a particular segment ) are currently at individual funnel stages. The Sankey diagram is a flow diagram representing how many users complete individual activities at different funnel stages: the wider the band or the arrow, the more of them. Let’s dive right in!

Data Visualization 79

Data Visualization Analytic Tools Feedback Software Reporting Tools 79

Userpilot

JULY 17, 2023

After all, analyzing customer data can help you identify areas to improve upon and anticipate customer behaviors. Uncover customer behavior and preferences. When you analyze customer interactions with an object lens, this data analysis often highlights customer needs , pain points, and behaviors that you haven’t planned for.

Data Visualization 96

Data Visualization Customer Experience Analytic Tools Customer Feedback 96

Userpilot

NOVEMBER 19, 2023

It’s much easier to sell to existing customers than to win over strangers, but how exactly do you cross-sell to SaaS users? Use contextual automated in-app messages to cross-sell to engaged users. Offer free trials or credits to current customers. Zoom prompts users to try their web conferencing add-ons.

Analytic Tools 81

Analytic Tools Feedback Software Data Visualization Reporting Tools 81

Userpilot

DECEMBER 8, 2023

A product experimentation framework is a structured approach to testing and evaluating product changes to isolate and determine the impact on user behavior and business metrics. you randomly assign users to group A or B ). A mindset of product experimentation is vitally important for product success and growth.

Product Research 100

Product Research User Testing Data Visualization Onboarding KPIs 100

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! behavioral targeting).

Analytic Tools 89

Analytic Tools Feedback Software Marketing Product Marketing 89

The Product Coalition

JULY 7, 2023

They’re built to solve challenges so when a customer’s first interaction with a product is of the product giving a level of satisfaction to users. PLG uses products to improve user experiences and product adoption leading to better business metrics. NOOO, I write for You!, my non-pm friend too. You don’t believe me?

Onboarding KPIs 97

Onboarding KPIs Customer Experience Feedback Software Customer Feedback 97

Userpilot

FEBRUARY 28, 2024

Building a customer path is a crucial step in getting a deeper understanding of user behavior. That’s because effective product engagement is only possible when you have enough context on the customer’s journey and can visualize the ways users interact with your software. How do you track each stage of your customer path?

Analytic Tools 95

Analytic Tools Data Visualization Customer Experience User Testing 95

Userpilot

FEBRUARY 20, 2023

TL;DR Product analytics is the process of collecting and analyzing data about product usage and user behavior. Product analytics tools empower teams to make informed decisions on how to add more value and offer a better user experience. Both Pendo and Amplitude offer advanced segmentation features that allow you to group users.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Reporting Tools 97

Userpilot

DECEMBER 5, 2023

Mixpanel Funnels lets you use product analytics to measure how user flows lead to different actions being performed in a particular series. Get your free Userpilot demo today! Mixpanel Funnels is a report that lets you see how users either convert or drop-off during different steps of various user flows. Source: Mixpanel.

Data Visualization 92

Data Visualization Reporting Tools Analytic Tools Customer Feedback 92

Userpilot

FEBRUARY 21, 2023

TL;DR Heap is a digital insights platform that allows product teams to track user behavior in mobile and web-based applications. Userpilot is another product adoption tool with solid analytics , user sentiment tools, and an engagement layer that come at the fraction of the price of the alternative products. Heap vs Pendo?

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Reporting Tools 96

Userpilot

JUNE 2, 2023

TL;DR Product adoption occurs when new users understand the value of your product and begin using it as intended. Measuring your adoption rates will give you insights to boost free-to-paid conversion, retain more users, and turn customers into advocates. Formula to calculate the free trial conversion rate.

Onboarding KPIs 85

Onboarding KPIs Analytic Tools Customer Experience Product Research 85

Userpilot

FEBRUARY 5, 2024

Let’s explore what trial-to-paid conversion rate truly means, how to measure it, and go through multiple free trial models, each with its unique advantages and ideal use cases. TL;DR Free-to-paid conversion rate measures the proportion of free trial users who upgrade to paid subscribers.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Userpilot

SEPTEMBER 5, 2022

Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. How to get a job in customer success course, by Practical CSM. Managing churn rates.

User Testing 91

User Testing Customer Experience Customer Feedback Certifications 91

Userpilot

MAY 8, 2023

Creating a personalized user journey (based on product analytics) from the first touchpoint to the point of conversion and beyond is crucial to keep retention rates high in the long run. TL;DR Software companies are facing a wider array of challenges due to the increasingly saturated and competitive nature of the SaaS industry.

Analytic Tools 96

Analytic Tools Research Software Data Visualization Onboarding KPIs 96

Userpilot

OCTOBER 11, 2023

It's also good practice to clearly segment users, rather than treating them as one homogenous group. It'll enable you to launch and track more targeted experiments optimized for distinct user groups' needs. Let's get right into it! Firstly, it boosts the velocity of data and research-driven decision-making.

User Testing 98

User Testing Product Research Customer Experience Onboarding KPIs 98

Userpilot

FEBRUARY 25, 2024

TL;DR Funnel tracking refers to the process of monitoring and analyzing the steps or stages that users go through. Define conversion criteria to tailor and optimize the user journey. Enhance sales funnel conversions with in-app guidance , using interactive walkthroughs to showcase features and reduce user frustration.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 98

Userpilot

OCTOBER 5, 2023

A/B testing campaigns, behavior-triggered in-app experiences , viral growth loops , etc. Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. If that interests you, then you’ve clicked on the right guide. Various aspects of growth that you can automate.

Analytic Tools 100

Analytic Tools Feedback Software Data Visualization User Testing 100

Userpilot

MARCH 14, 2023

TL;DR Freemium is a customer acquisition strategy that gives users access to basic functionality without paying while hiding the more advanced features behind the paywall. It’s also often exploited by users who have no intention to pay. Free trials or reverse trials are one way of showcasing the premium features.

Feedback Software 96

Feedback Software Analytic Tools User Testing Data Visualization 96

Mixpanel

MAY 12, 2023

Enter product analytics—the art of collecting, analyzing, and leveraging data to optimize products, explore user behavior, and drive business growth. Mixpanel’s seamless integration, user-friendly interface, robust features, and strong partnership with Mammoth Growth, made it the ideal choice for our program. Why Mixpanel?

Data Visualization 106

Data Visualization Analytic Tools Customer Feedback Customer Experience 106

Userpilot

DECEMBER 21, 2022

RFM analysis is a user segmentation tool used in sales and marketing for targeted customer engagement. The Frequency score depends on how often the user engages with a product or feature. PMs can also use RFM segmentation to boost product adoption by guiding users to emulate the behavior of the most successful ones.

Analytic Tools 95

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 95

Userpilot

FEBRUARY 6, 2023

To dive even deeper, set track custom events to understand user engagement. Session recordings and heatmaps also give you insight into user behavior. Session recordings and heatmaps also give you insight into user behavior. Trigger churn surveys when users want to cancel their accounts.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Customer Feedback 96

Userpilot

JANUARY 9, 2024

It’s an easy way to gain a simple version of the truth, cut through data, highlight problematic spots, and identify areas that could be made more user-friendly. It’s an easy way to gain a simple version of the truth, cut through data, highlight problematic spots, and identify areas that could be made more user-friendly.

Data Visualization 98

Data Visualization User Testing Product Research Analytic Tools 98

Userpilot

MARCH 27, 2023

How can product analytics help product managers create better digital products and more satisfying user experiences? TL;DR Product analytics is the process of collecting and analyzing usage data to get an objective and unbiased picture of user behavior in-app. Segment analysis focuses on common qualities shared by similar users.

Analytic Tools 97

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 97

Userpilot

APRIL 14, 2023

TL;DR A digital adoption platform is a tool that helps organizations educate their users and employees to help them use the product more efficiently and effectively. Best if they can be personalized for different user segments. Besides these, teams need analytics features to assess their effectiveness and analyze user behavior.

Analytic Tools 96

Analytic Tools Feedback Software Reporting Tools Data Visualization 96

Userpilot

SEPTEMBER 4, 2023

You’ve probably heard of different segmentation methods, from behavioral to demographic and now psychographic segmentation. It differs from demographic segmentation, which focuses on who the customer is, and behavioral segmentation , which focuses on what the customer does. What is psychographic segmentation?

Product Research 87

Product Research Data Visualization User Testing Research Software 87

Userpilot

OCTOBER 4, 2023

Apart from net MRR growth, here are other useful growth metrics: New user growth rate Conversion rate Average Revenue per User (ARPU) Customer lifetime value Retention rate Churn rate What is the monthly recurring revenue (MRR) growth rate? A simple yet effective answer to all your growth-related questions.

Onboarding KPIs 92

Onboarding KPIs Feedback Software User Testing Customer Experience 92

Lenny Rachitsky

APRIL 16, 2024

Of course, you need to add new features and business lines over time, but there’s a lot of hate for micro-optimization product work, and I’m here to tell you that this work is important—maybe the most important. At that time, the average Google Search user in the U.S.

Onboarding KPIs 102

Onboarding KPIs Customer Experience Analytic Tools Data Visualization 102

Userpilot

FEBRUARY 9, 2023

TL;DR Predictive customer analytics uses data, statistical algorithms, and machine learning to analyze past customer behavior and predict future actions. It helps your SaaS business understand customer behavior and take action to improve customer satisfaction and loyalty. What is predictive customer analytics?

Data Visualization 93

Data Visualization Analytic Tools Customer Feedback Customer Experience 93

Userpilot

OCTOBER 26, 2023

Growth loops leverage product virality, encouraging existing users to promote the product and attract new customers. These are the main questions that the article explores. Let’s dive right in! TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability.

Feedback Software 98

Feedback Software Analytic Tools Research Software Data Visualization 98

Userpilot

JANUARY 27, 2023

As a SaaS product manager , how do you give users a chance to experience your product value? Do you prefer free plans or just free trials? Whichever model you choose for your product, there are things you can do to help your users convert. This is not necessary for the opt-in free trials. Or are your trials paid?

Feedback Software 95

Feedback Software Analytic Tools B2B Data Visualization 95

Userpilot

JUNE 12, 2023

Any savvy product manager should have a rock-solid understanding of goal-oriented user onboarding. If you want to brush up on your knowledge of the onboarding process – and how you can keep users engaged and achieving their goals throughout – you’ve come to the right place! What is goal-oriented user onboarding?

Analytic Tools 82

Analytic Tools Feedback Software Onboarding KPIs User Testing 82

Userpilot

DECEMBER 13, 2023

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Why is it important to create a user experience strategy? Book the demo!

Research Software 89

Research Software Analytic Tools Feedback Software User Testing 89

Userpilot

AUGUST 5, 2023

The actionable insights from the analyses will help you better understand the user journey, improve your company’s bottom line, and optimize the user experience. To collect data for your tracking plan: Gather user data from welcome surveys right in the beginning. Set up custom events to track user activities.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 92