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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

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Actionable Analytics 101: How to Collect and Use Actionable Data Insights in SaaS

Userpilot

If you are wondering how actionable analytics can help you boost product growth in 2023, this post is for you! In this article, we cover everything about different types of actionable analytics, how to collect those actionable insights and the best tools you can use to harness the analytical data.

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Digital Analytics 101: What Is It and How to Collect Digital Data?

Userpilot

What’s digital analytics? How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. What is digital analytics?

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What is a Customer Path in SaaS & How to Create a Successful One

Userpilot

That’s because effective product engagement is only possible when you have enough context on the customer’s journey and can visualize the ways users interact with your software. TL;DR A customer path or consumer path is a map for visualizing how users navigate across your product. Cost per impression.

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Mobile App Metrics: Essential Metrics to Track in Your Job Role

The Product Coalition

Are you a part of a mobile app team? Especially after we walk you through one of the most confusing topics for mobile app teams: What mobile app metrics should different team members track in their daily jobs? However, there are some key app analytics metrics that all app product managers should look at.

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Adoption Rate: How to Understand, Track, and Improve It

Userpilot

What’s one of the biggest factors impacting how many users use your product ? The higher your adoption rate, the more customers will use your product, resulting in more revenue. TL;DR Adoption rate measures how quickly new features or products gain popularity and usage, indicating their success and user appeal.

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Customer Analytics: 6 Key Types Of Customer Analytics & How To Collect Data For Analyses?

Userpilot

How can you leverage customer analytics to drive product growth in your SaaS business? In this article, we’ll discuss the 6 different types of customer analytics and how you can collect data for each of them. There are four categories of customer analytics: descriptive, diagnostic, prescriptive, and predictive.