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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

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How to Create Raving Fans For Your SaaS and Drive Product Growth

Userpilot

Brands that know how to create raving fans will always take the lion’s share of customers. Just think back to the last time you saw someone (or a group) passionately telling friends about a helpful tool. Just think back to the last time you saw someone (or a group) passionately telling friends about a helpful tool.

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5 books every marketer should read in 2019

Intercom, Inc.

The book is organized around 12 technological forces – some of which already feel familiar, if not ubiquitous (A.I., It’s often so easy to get swept up in the immediacy of technology that we benefit greatly from Kelly’s perspective. “How Brands Grow: What Marketers Don’t Know” by Byron Sharp.

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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers. Product marketing resources include different formats, from video content to podcasts, blogs, and best tools.

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6 Ways Your Business can Benefit from Negative Reviews

Alchemer Mobile

Even big brands have had their fair share of angry outpour from disgruntled customers and survived. While larger companies’ reputations can sustain a few blows without actually collapsing, small businesses can’t rely on the benefit of the doubt to amortize customers’ wrath as effectively. Show Your Customers You Care.

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Top Examples of Coronavirus Customer Communication

Alchemer Mobile

The key piece many major brands are missing right now: Listening. Customers are so tired of being talked at. Brands need to give customers the opportunity to express these needs and then actually make changes based on that feedback. I think that before jumping on ads, brands need to take action.

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What To Do With a High Churn Rate

The Product Coalition

User/customer retention is often the lifeblood of a business, especially in the software spaces. If your product or service cannot keep the customers it attracts, it cannot grow. False advertising/disingenuous marketing. This is why marketing teams deserve a lot of credit for customer retention.