Advertising Differentiation Events Leadership 
The Product Coalition
FEBRUARY 1, 2021
Analyzing Job Advertisements for Product Owner Positions Probably, you are considering a position as a Product Owner in a particular organization. So, don’t be too surprised to see a job advertisement that looks like a Swiss-army knife of required skills and traits, including multiple Product Owner anti-patterns.
Intercom, Inc.
DECEMBER 31, 2019
As we cross the threshold from one decade to another, it’s natural to look back at the previous 10 years and try to make sense of events. Viewed this way, it might seem like the 2010s were less eventful than the 2000s – after all, the tech giants of today are largely the same as a decade ago. The decade ahead.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Gainsight
JUNE 13, 2022
So, you can’t discount the impact that global events can have on a business: things like economic destabilization, inflation, war (part of Netflix’s drop in subscribers comes from its pull-out from Russia) and the pandemic. Netflix has got to keep the pedal to the metal and continue to innovate and differentiate itself.
Bain Public
NOVEMBER 29, 2020
The fact of the matter is that newspaper circulation has fallen with the mass adoption of the internet and digital media, which in turn has led to the loss in purchase intent of advertisers. Related read: Introducing the Bain Public SOAP™ Product Leadership Framework: A Practical Definition. Hyper-Local Digital Media and Transit Apps.
Department of Product
AUGUST 22, 2022
Sure, this is similar to other C-level tech leadership roles, but COOs, CTOs and Chief Revenue Officers are, I’d argue, a little less nebulous in their scope than ‘Product’. Other strategic health considerations include differentiation and sustainable unfair advantages. What are our differentiators?
PMLesson's Ace the PM Interview
APRIL 25, 2022
This was ultimately a lot of free advertising for Spotify who get the added bonus of social proof—if Spotify is cool enough for your friends, why don't you have a subscription yet? Anecdotally, I saw the campaign advertised in my own inbox and social media feeds. The Nook failed to: Focus on differentiation in the space.
The Product Guy
APRIL 4, 2017
She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. James builds products and services which delight customers and differentiate companies. Melissa won an Addy Award for Excellence in Interactive Media from the Tri-State Advertising & Marketing Association.
Expert insights. Personalized for you.
167 
Let's personalize your content