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B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

With a proper marketing team, you can experience better conversion rates and greater demand for your product. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. What is B2B marketing team structure?

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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18 Best AI Productivity Tools to Work Smarter in 2023

Userpilot

The undeniable advances in artificial intelligence have led to a plethora of new AI productivity tools across the globe. If you’re looking to accelerate product growth and adoption with the help of AI, you’re in the right place. Levity: AI productivity tool to automate repetitive tasks. Synthesia: AI video generator.

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How to Choose CDP Tools: A Guide + Alternatives

Userpilot

Although each CDP platform will be different, there are a few key features to look out for: data unification and management, segmentation , analytics , real-time insight, and integrations. Figure out your technical constraints, and finally prioritize ‘must have’ features: your choice should now be obvious! Product teams.

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What is SaaS Marketing? The Ultimate Guide

Userpilot

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value. Gamifying onboarding.

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What is a SaaS marketing plan for and how to create one for your business?

Userpilot

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

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Saas analytics tools [Best 20+ SaaS Analytics Tools For 2021 – By Use Case]

Userpilot

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. Why is analytics important for SaaS?