Customer-led Growth: Why Delivering a Delightful End-to-End Experience Matters
The Product Coalition
MARCH 3, 2023
In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few.
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