The Product Coalition

MARCH 3, 2023

Time to prioritize the whole Customer Journey (CJ). Products that delight customers and fuel growth loops are essential. But with the rise of digital channels, customers interact with businesses in multiple ways that drive the overall experience. It’s about Customer-Led Growth. It’s all the above simultaneously.

Customer Experience 124

Customer Experience Customer Feedback User Testing User Friction 124

Userpilot

NOVEMBER 2, 2023

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. This means not only more users but also the right ones.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

MAY 3, 2022

When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Narrower target audience with higher customer lifetime value. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Userpilot

MAY 19, 2021

You will need to serve each prospect differently depending on where they are on their journey to becoming a customer: Step 3. Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Outbound Marketing. Print advertisements.

Research Software 119

Research Software B2B User Testing Customer Experience 119