Melissa Perri

JANUARY 4, 2020

With Scrum came the POs, and with the new POs, came the interest for real Product Management. -- 2013: "My ppl are not allowed to talk to customers. 2019: "Duh, of course I want my people talking to customers. 2019: "How do I write a good user stories that can get into Jira correctly?" It is too risky. We will get sued.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

The Product Coalition

DECEMBER 21, 2020

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Here, we’ll go over the different types of market research, whether or not you should outsource, and 4 methods for lean market research.

User Testing 131

User Testing Market Research Product Research Research Software 131

Melissa Perri

JULY 23, 2024

This holistic approach not only streamlines operations but also enhances the team's ability to deliver value to customers and stakeholders. Inefficient Decision-Making : Slow or unclear decision-making processes due to a lack of defined authority, product leadership skills, or excessive bureaucracy hinder progress and agility.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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Agile Product Research User Testing Product Manager 156

The Product Coalition

OCTOBER 2, 2024

Stefan Röse breaks down how Quantilope is pushing forward customer development and the consumer research field. Perhaps that’s why some research experts say, “Data is the new currency.” Quantilope specializes in consumer insights technology, offering a platform to help businesses understand what consumers want and need.

User Testing 148

User Testing Data Visualization Customer Feedback Research Software 148

Roman Pichler

OCTOBER 6, 2020

This increases the chances of creating a product that users actually want and need and achieving product success. Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Which market and market segment should the product address?

Product Research 296

Product Research Technical Review Feedback Software Research Software 296

Intercom, Inc.

MAY 22, 2019

If you wanted to know your customers’ gripes and praises in the past, you had to assemble a series of questions anticipating their possible answer. It’s all part of a customer-centric philosophy that emphasizes empathy and self-awareness over a staid corporate vision. But there’s a better way now. Short on time?

Feedback Software 199

Feedback Software User Testing Analytic Tools Research Software 199

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Creatively exploring market preferences is critical for success. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. Complex user segmentation.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

The Basics of Product Management

JUNE 22, 2025

From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. Market Research: From Manual to Machine-Learned Market research has always been a cornerstone of product strategy. User Feedback Analysis: From Chaos to Clarity User feedback is noisy.

Artificial Inteligence 52

Artificial Inteligence Data Visualization User Testing Product Research 52

Product Innovation Educators

JANUARY 13, 2020

That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. Our guest is Jill Soley, a Silicon Valley strategic product and marketing executive. Adobe Creative Cloud was transformational for the company, the customers, and me personally.

User Testing 230

User Testing Product Research Marketing Research Software 230

Product Innovation Educators

JUNE 10, 2019

How product managers should combine flexibility and rigor in an agile stage-gate process. Just about every organization I have worked with this year wants more agility in their product management processes. They want to get new products to market faster and release enhanced versions in less time.

Agile 149

Agile User Testing Customer Experience Product Research 149

Centercode

JANUARY 8, 2021

Customer testing, by design, is a gateway to uncovering and acting on exactly that. It relies on target-market users to identify both the best and worst parts of your product before release. It’s different from market research: the feedback is about refining a mostly developed product, not starting from scratch.

User Testing 98

User Testing Customer Feedback Technical Review Data Visualization 98

DISQO

FEBRUARY 24, 2020

Today, we published the findings from our 2020 Product Management Insights Report , which highlighted the growing influence the product management discipline has over the toughest challenges facing organizations today, such as digital and strategic transformation.

Data Visualization 101

Data Visualization Reporting Tools Customer Feedback Artificial Inteligence 101

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Creatively exploring market preferences is critical for success. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. Complex user segmentation.

User Testing 84

User Testing Research Software Customer Feedback Product Research 84

The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. It is built on the principles of a business that focuses on delivering value to the customer.

Startups 158

Startups User Testing Product Research Feedback Software 158

Userpilot

APRIL 24, 2025

You’ll help define the most relevant local payment methods to build (breadth) and aspects of payment methods to invest in (depth) to deliver the best outcomes for Stripe users. A professional with strong analytical skills, capable of leveraging data insights to drive strategic decisions. Who would be a bad fit for this job?

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

The Product Coalition

AUGUST 3, 2023

User-centricity: A well-defined vision keeps the focus on the end users and their needs, ensuring that the product remains relevant and valuable. The Impact: Articulate the positive outcomes your product will bring to users or the market.

Vision 148

Vision Product Research User Testing Roadmap 148

The Product Coalition

JANUARY 26, 2024

In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the perfect world, there is time to talk with a wide range of users , including existing users, potential users, and also users who have churned.

User Testing 144

User Testing Product Research Research Software Data Visualization 144

Userpilot

AUGUST 12, 2024

If so, mark your calendar and sign up for our Product Drive Summit where Marty Cagan will share his insights on the product operating model. Key insights from Marty Cagan’s book, TRANSFORMED. Prioritization : Prioritizing problems based on a customer-centric vision and insight-driven strategy.

Feedback Software 105

Feedback Software Analytic Tools Research Software Product Research 105

DISQO

JULY 5, 2018

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations.

User Testing 66

User Testing Research Software Market Research Product Research 66

The Product Coalition

NOVEMBER 26, 2019

Their goals are always stated in terms of delivering products and features (output), and never in terms of expected business and customer outcomes. Agile Development Things don’t necessarily get better with agile development. Agile dev did away with project waterfall? users, market and business, fades into the background.

Onboarding KPIs 86

Onboarding KPIs Product Research Agile User Testing 86

Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. Product managers generate these by looking at key metrics and trends in the market or gathering user feedback from existing products. Ready to get started?

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Userpilot

JULY 16, 2024

A traditional product manager prioritizes understanding customer needs and market trends. To thrive as a technical PM, you need to have essential skill such as knowledge of Agile methodologies, familiarity with software engineering principles, leadership and communication. Develop the product vision and expand on the strategy.

Analytic Tools 111

Analytic Tools Research Software Data Visualization Feedback Software 111

Userpilot

MAY 29, 2024

The product design process extends beyond the product designer's role, often requiring cross-functional collaboration among product designers , visual designers, UX designers, researchers, industrial design specialists, marketers, and engineers. Conduct user research to understand your target audience.

Data Visualization 105

Data Visualization Feedback Software Research Software Analytic Tools 105

Userpilot

JUNE 17, 2024

TL;DR A customer insights manager is a professional responsible for analyzing and interpreting data related to customer behavior , preferences, and feedback to inform strategic business decisions. Best tool for project management – Jira : Jira is an excellent project management tool designed for agile teams.

Data Visualization 52

Data Visualization Customer Feedback User Testing Reporting Tools 52

Userpilot

JULY 25, 2024

In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as an associate product manager. They focus on understanding customer needs, analyzing market trends, and aiding in developing and improving product features.

User Testing 94

User Testing Analytic Tools Data Visualization Feedback Software 94

Userpilot

JUNE 19, 2024

Starting a career as a customer insights manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a customer insights manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Data Visualization 52

Data Visualization Customer Feedback User Testing Reporting Tools 52

Userpilot

MAY 27, 2025

The role will lead a team of PMs and be responsible for increasing the daily active usage of the browser through improving user engagement, retention, and activation. Some mostly focused on the users rather than the technical side of things. A product leader ready to take on a challenge to grow a long-standing underdog product.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Product Innovation Educators

JUNE 24, 2024

In product management, it involves understanding the needs and pain points of customers and creating products that solve their problems. She read extensively about agile development, lean startup principles, and design thinking, seeking to understand how these concepts could be applied to her work.

Product Manager 249

Product Manager Product Management User Friction Product Research 249

Userpilot

AUGUST 29, 2023

In this article, we’re going to unpack what is product management , how it differs from traditional project management, the role it plays in building products that delight your users, and the skills a good product manager must demonstrate to succeed. Champions a customer-centric approach. Let’s go! Drives product success.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

JUNE 12, 2024

Understanding the salary landscape for customer insights managers is crucial whether you’re entering the field or looking to advance your career. According to Glassdoor , the estimated annual pay for a customer insights manager is $151,102/year, with an average salary of $107,520/year. Let’s get started!

Data Visualization 52

Data Visualization Customer Feedback User Testing Analytic Tools 52

Userpilot

AUGUST 12, 2024

These companies not only follow a user-centric approach to product management. TL;DR Product design involves creating, developing, and refining a new product to meet user needs and solve specific problems through a user-centric approach. Research your target market. Empathize with users.

Product Research 104

Product Research Feedback Software Research Software User Testing 104

DISQO

OCTOBER 15, 2019

Disruptive technologies and agile research methodologies have ushered in a period of ubiquitous data access, blurring the lines between job functions across large swaths of industries and companies. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

Research Software 9

Research Software Feedback Software User Testing Market Research 9

Userpilot

MAY 5, 2022

Product managers lead interdisciplinary product teams to deliver products that bring value to customers. The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users. What is product management?

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Userpilot

AUGUST 10, 2022

The Minimum Viable Product allows you to collect user feedback at the early stages of development and facilitates validated learning. MVP reduces the time to market and allows a quicker release of the product. A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers.

Product Research 95

Product Research User Testing Feedback Software Research Software 95

The Product Coalition

NOVEMBER 2, 2022

A global market study by DataReportal found that 4.7 billion are Instagram users. billion active mobile Internet users (one in six people on earth) have Instagram accounts. Of course, it is hard to become as successful as Instagram (the platform attracted 100,000 users in one week after launch). 24% of the 4.18

Analytic Tools 147

Analytic Tools Research Software Feedback Software User Testing 147

Userpilot

AUGUST 13, 2023

A product prioritization framework helps you maximize customer value and deliver the best ROI by encouraging methodical examination of data before making decisions. Customer requests aren’t enough to make product decisions. Validate them with data from other sources, like analytics or insights from customer-facing teams.

Data Visualization 98

Data Visualization User Testing Customer Experience Customer Feedback 98