Pragmatic Marketing

AUGUST 20, 2019

“Adversaries’ offensive tactics evolve more rapidly than the majority of security technologies on the market today,” said Stephen Moore, chief security strategist at Exabeam. What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective.

Data Visualization 70

Data Visualization User Testing Product Research Reporting Tools 70

Pragmatic Marketing

AUGUST 3, 2018

One stunning statistic drives this point home: there are 6,829 marketing technology solutions tracked on Scott Brinker’s Marketing Technology Landscape Supergraphic. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from. Big and Rich Matters.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Pragmatic Marketing

AUGUST 3, 2018

One stunning statistic drives this point home: there are 6,829 marketing technology solutions tracked on Scott Brinker’s Marketing Technology Landscape Supergraphic. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from. Big and Rich Matters.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Pragmatic Marketing

AUGUST 1, 2018

One stunning statistic drives this point home: there are 6,829 marketing technology solutions tracked on Scott Brinker’s Marketing Technology Landscape Supergraphic. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from. Big and Rich Matters.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Pragmatic Marketing

AUGUST 20, 2019

“Adversaries’ offensive tactics evolve more rapidly than the majority of security technologies on the market today,” said Stephen Moore, chief security strategist at Exabeam. What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective.

Data Visualization 14

Data Visualization User Testing Product Research Reporting Tools 14

The Product Coalition

FEBRUARY 26, 2022

They rarely focus on testing ideas through experimentation, finding market opportunities or learning what customers want, but instead, drown in bureaucratic meetings, arguing with stakeholders (instead of actually engaging in meaningful dialogue with them) and justifying backlog decisions (instead of reporting on outcomes from those choices).

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171