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The Editor’s Notebook: Privacy and Data Security, Retraining Sales Teams

Pragmatic Marketing

“Adversaries’ offensive tactics evolve more rapidly than the majority of security technologies on the market today,” said Stephen Moore, chief security strategist at Exabeam. What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective.

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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. I will also work with all the people in Sales, Marketing, Training, and anyone else who wants to see the demos and data to make sure they understand what they see.

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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

Product managers and their teams almost always inform their roadmaps based on various data, market and user insights. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. We have a similar tool on our marketing site. Planned work shows disappointing results.

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 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

One stunning statistic drives this point home: there are 6,829 marketing technology solutions tracked on Scott Brinker’s Marketing Technology Landscape Supergraphic. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from. Big and Rich Matters.

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 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

One stunning statistic drives this point home: there are 6,829 marketing technology solutions tracked on Scott Brinker’s Marketing Technology Landscape Supergraphic. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from. Big and Rich Matters.

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 Marrying Up: Partnering With Big Companies

Pragmatic Marketing

One stunning statistic drives this point home: there are 6,829 marketing technology solutions tracked on Scott Brinker’s Marketing Technology Landscape Supergraphic. Small, confident companies learn the hard way that much of the market looks to big, established, stable leaders to buy products from. Big and Rich Matters.

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What is the Product Operations Career Path?

ProductPlan

What do the sales or marketing teams need to know about a product? For example, serving as the business owner of an agile software tool such as JIRA, used by product management and other product development stakeholders. Smart searchers will note terms such as specialist are a substitute for a coordinator, lead, team lead, etc.