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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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Jobs To Be Done in Product Design

UX Planet

5-step process The Jobs to Be Done (JTBD) is a powerful tool in product design that helps teams focus on understanding the needs and objectives of their customers rather than just the product itself. Here’s how to use the JTBD framework in product design: [link] 1. Why do they want to use your product? Who are they?

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Feature Rollout: What Is It and How to Conduct It? (+Best Practices)

Userpilot

Even if you’ve been a product manager for a while, a new feature rollout can be a challenging experience. We explain what a feature rollout is, why it is important for product teams, and how to conduct them. Thanks to that, the development team can collect user feedback and test the feature before rolling it out to all users.

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Successful Agility In Product Delivery Requires Dynamic Implementation

The Product Coalition

Challenging an emerging myth that Agile is dead, and providing insight on key principles & tactics to finding success with Agile-based product teams. Nowadays it seems to have an opinion of Agile product methods like Scrum. Agile methods like Scrum are not a one-size-fits-all framework.

Agile 109
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How Can We Stop Under Utilizing a Key User Experience Champion?

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

Customer representation has always been a key reason for success in product development. It’s a truth universally acknowledged by the best product managers. Despite this, those building the product itself are often detached from their customers, leading to a gap between vision and execution on the most practical metrics.

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Agile Metrics Survey 2020 Design

The Product Coalition

The Agile Metrics?—?Who The Agile Metrics Survey 2020 Design: Usually, we start an initiative or project by defining what success would look like and how we would learn that we are successful. This approach is not different for any attempt to become agile, to turn into a learning organization? Who Is Using what Metrics?

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Product Discovery Tips

Roman Pichler

Product discovery is a team sport. You should therefore involve the right people in the discovery work and secure enough of their time. Your goal should be to mitigate the risk of building a product nobody wants and needs, not to figure out the product details. Do Just-Enough Product Discovery Work.