Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging
Intercom, Inc.
NOVEMBER 17, 2021
Emoji use in customer support is a no-brainer when the brand’s voice is playful and fun – just make sure it’s there for embellishment, not carrying content or replacing words. Liam: And so, to avoid these kinds of mistakes from the get-go, should people go about developing a messaging strategy? What would that involve?
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