Alchemer Mobile
JUNE 11, 2019
Picture this: You’re sprinting through the maze-like airport as the airline calls your name over the intercom. If you’re a travel brand developing an app for your airline, hotel, rideshare, etc. You have exactly three minutes until they close the gate doors. Personalize the customer experience.
The Product Coalition
DECEMBER 9, 2019
Start-ups and new brands should choose this path to accelerate the testing of their market entry hypotheses if the marketplace offers access to the relevant customer segments. They are sometimes deemed as the sales and marketing channel for brands.
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Intercom, Inc.
NOVEMBER 17, 2021
Emoji use in customer support is a no-brainer when the brand’s voice is playful and fun – just make sure it’s there for embellishment, not carrying content or replacing words. Some brands rely on emoji a lot in their marketing, and customers will expect that kind of somewhat lighter, more modern style.
Intercom, Inc.
OCTOBER 21, 2021
He asked me if we carried a particular brand of pants called Dockers, and I had no idea. When I was researching the book, I came across a story of an entrepreneur named J.R. It really is all of the interactions a customer has with a brand and how they feel about those interactions. I talked about this airline a moment ago.
Mind the Product
MARCH 5, 2020
The web is superb for acquiring new users and building a brand. Nearly all brands that opt for an app-based approach build a website, if only to market their app. A domain name and a website for your brand is a good start, but not enough.
The Product Coalition
MARCH 6, 2023
67% of modern travelers expect brands to help them make good travel decisions based on previous travel information. When you save all of your travelers’ information in your travel management system (including legal name, travel document, nation and number, birthday, and so on), it can take much less time — even minutes.
Intercom, Inc.
MARCH 12, 2020
It’s when a company recognizes you by name, knows your preferences, and delivers on them. Well, I’ve got a choice: I can call, wait for a staff person to answer the phone, have them pull my name up on the computer, look at my file, and finally we make an appointment. The publisher came up with the name.
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