Remove Airlines Remove Branding Remove Messaging Remove Naming
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Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

Messaging 118
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How a Well-designed Mobile App can Eliminate the Stress of Travel

Alchemer Mobile

Picture this: You’re sprinting through the maze-like airport as the airline calls your name over the intercom. If you’re a travel brand developing an app for your airline, hotel, rideshare, etc. When you introduce changes to your app, you have the opportunity to message this as a response to customer feedback.

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Shep Hyken on fostering the cult of the customer

Intercom, Inc.

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. It’s when a company recognizes you by name, knows your preferences, and delivers on them. The publisher came up with the name. Take chatbots, for example.

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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding 209
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Implement This Customer Engagement Strategy and Your Users Will Not Get Enough of Your Product

Userpilot

Taking a few minutes to say hello to your customer, using their name, and putting that in their onboarding sequence will win you a lot of slack later on when e.g., your user discovers a bug, or you slip up in any other way. When thinking of a loyalty program the first thought that comes to mind is airline companies. Source: Userpilot.

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MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Intercom, Inc.

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. Liam: Oh, yeah.

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Web or app Development – Which is Better?

Mind the Product

The web is superb for acquiring new users and building a brand. Nearly all brands that opt for an app-based approach build a website, if only to market their app. A domain name and a website for your brand is a good start, but not enough. Web is for big Audiences.