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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). As a result, you end up competing with some of the most famous brands in the industry as a result.

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Shep Hyken on fostering the cult of the customer

Intercom, Inc.

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. But the way we go about it has changed in the form of the technology that is being used today to drive a better experience and to help companies create a better experience.

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The Top Mobile In-App Feedback Tools of 2022

Alchemer Mobile

You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. This is a valid question.

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Wellbeing coach Marilyn Suttle on curbing burnout and attrition

Intercom, Inc.

million Americans quit their jobs last November, and research shows that 72% of tech employees are thinking of quitting in the next 12 months. Breathing slowly and counting to 10 triggers a relaxation response in your nervous system, helping you calm down when you’re stressed. We’ve been isolated due to COVID.

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10 Digital Transformation Examples from 10 Industries

Modus Create

We have consciously excluded IT companies to demonstrate how digital transformation isn’t exclusive to technology firms. By automating almost 30% of the process, AutoFin has significantly reduced the time for reviewing credit applications. Its stock went from $38 at the end of 2012 to $120 in seven years.

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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

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Implement This Customer Engagement Strategy and Your Users Will Not Get Enough of Your Product

Userpilot

As Steve Jobs once said: “ You have to start with customer experience and work your way back toward the technology, not the other way around. ”. What he really should have said was, “You have to start with measuring customer engagement and then work your way back toward the technology.”. Why is Customer Engagement Important?