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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m Who wants to buy ads against the same audiences as major credit card or airlines? Hmm… If you find yourself at this moment, then you are already in a bad place.

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How to Avoid Patch-Work Innovation

The Product Coalition

I came across an opportunity from a reputable airline requesting for innovative ideas on how to curb food wastage on flights. One differentiation factor for full service airlines apart from the entertainment offered to their passengers, is food. However the blind-spot lies at how the problem is created in the first place.

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Insights from a Product Manager User Research Interview

Balsamiq

So, we structure our teams in such a way that those who need to interact with clients closely are located in either Gainesville, FL (our Headquarters) or Dallas, TX (the hub for most of our airline clients). I have honed the ability to differentiate between user needs and user wants. Where do your requirements come from?

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Insights from a Product Manager User Research Interview

Balsamiq

So, we structure our teams in such a way that those who need to interact with clients closely are located in either Gainesville, FL (our Headquarters) or Dallas, TX (the hub for most of our airline clients). I have honed the ability to differentiate between user needs and user wants. Where do your requirements come from?

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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. And we’re actually becoming a less effective engine of R&D because we’re now producing swiftly.

Strategy 228
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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

What’s your differentiator? It’s not just for retail or airlines or telcos. Julien: It’s a big engineering challenge, and as we said, we are leveraging a lot of investments that Facebook has done on the Facebook News Feed but adapted for Workplace and the work usage. That’s the beauty of Workplace.

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Breaking the Shop and Marketplace Conundrum

The Product Coalition

Assets such as the domain name, the associated search engine optimizations (SEO) and a unique shopping experience can create a strong differentiation for business from the marketplace. Businesses can leverage on their own branded websites or marketplaces as differentiated sales channels.