??Shep Hyken on getting customers to come back again and again
Intercom, Inc.
SEPTEMBER 23, 2021
I talked to a number of people and asked them, “If every airline took away the miles and you couldn’t get those free trips anymore, would you continue to fly on that airline?” They’re marketing programs designed to drive the customer to come back, oftentimes with an incentive to do so. Just be nice.
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