Andrew Chen
FEBRUARY 6, 2024
99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.
Pragmatic Marketing
MAY 23, 2017
The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Product/market fit defines the degree to which your product could be successful.
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Intercom, Inc.
SEPTEMBER 23, 2021
I talked to a number of people and asked them, “If every airline took away the miles and you couldn’t get those free trips anymore, would you continue to fly on that airline?” They’re marketing programs designed to drive the customer to come back, oftentimes with an incentive to do so. Just be nice.
nulab
MAY 10, 2019
Differentiation. Leading on a differentiation strategy is tricky because you need to supply a product or service that no one else offers. Differentiation leadership examples include Dyson and Apple. Marketing and Sales. Cost leadership examples include McDonalds and IKEA. Operations. Outbound Logistics.
Intercom, Inc.
MARCH 12, 2020
If you become so digital that your company loses its personality, you immediately go into the world of being a commodity, and there it’s hard to differentiate yourself from others. Ali: I’m a product marketer. He ran Scandinavian Airlines, and a passenger is his customer. Now here is the potential danger.
Balsamiq
JULY 13, 2018
In this role, I find market problems worth solving, guide the creation of solutions and take the solutions to market. Lessons learnt as a Product Manager: Identify market problems worth solving and, more importantly, what customers will be willing to pay for. My role at Optym is Product Manager (for RouteMAX).
Balsamiq
JULY 13, 2018
In this role, I find market problems worth solving, guide the creation of solutions and take the solutions to market. Lessons learnt as a Product Manager: Identify market problems worth solving and, more importantly, what customers will be willing to pay for. My role at Optym is Product Manager (for RouteMAX).
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