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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.

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??Shep Hyken on getting customers to come back again and again

Intercom, Inc.

I talked to a number of people and asked them, “If every airline took away the miles and you couldn’t get those free trips anymore, would you continue to fly on that airline?” They’re marketing programs designed to drive the customer to come back, oftentimes with an incentive to do so. Just be nice.

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Shep Hyken on fostering the cult of the customer

Intercom, Inc.

If you become so digital that your company loses its personality, you immediately go into the world of being a commodity, and there it’s hard to differentiate yourself from others. Ali: I’m a product marketer. But the best companies have a system in place. Now here is the potential danger. Ali: Awesome. Ali: Awesome.

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The three strands of brand authenticity

Intercom, Inc.

That clarity is one of the main reasons I was so excited to join Intercom earlier this year – the company entered an industry dominated by impersonal and disconnected tools like ticketing systems and email with a vision to “make internet business personal.”. And whatever you stand for must resonate with your identified target market.

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BoS USA 2023 – The Sigmacorn Notes

Business of Software Conference

For example: a statement such as “Our company makes a cheap product with few features and great support” Pair with opposites and identify choices that companies make Act like a lawyer: make a great case for the opposition Extract choices: refine these choices into intelligent decisions that could have been made Identify attributes — there are no strengths (..)

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UserGuiding vs Spekit – Which Is Better for Interactive User Guides?

Userpilot

This article compares each tool’s features, pros and cons, reviews, and pricing so you can confidently decide which tool is best suited for your business needs. If you check the product review sites, most people like using UserGuiding. Here are some reviews from real users: Creating guides/checklists are easy to implement.

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Appcues vs Spekit: Which Is Better for Interactive User Guides?

Userpilot

With so many alternatives on review sites, it’s a bit tricky to really choose one. You can find more reviews on G2 or Capterra. Spekit prides itself on the robustness of its internal database system. You can find more reviews on G2 or Capterra. Administrator in Information Technology and Services/mid-market.