Airlines Differentiation Marketing Startups 
Andrew Chen
FEBRUARY 6, 2024
It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. A team busts their ass for months building the first version of their product.
Pragmatic Marketing
MAY 23, 2017
The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Product/market fit defines the degree to which your product could be successful.
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Intercom, Inc.
DECEMBER 13, 2018
But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. Once you know exactly what you do well – what you do better than any competitor on the market – you can accelerate.
Intercom, Inc.
JUNE 3, 2021
It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Beware of falling into the trap of exclusively going for easy money, snacking-type opportunities. Paul: Yeah.
Intercom, Inc.
JUNE 6, 2019
I invited Liam Boogar-Azoulay who heads up marketing at MadKudu to share his experience. Startups building an integration strategy should start by understanding where to add value and what tools people are using to get that value today. You’re currently head of marketing at MadKudu. Liam: Thanks, John. Liam: Definitely.
The Product Coalition
DECEMBER 9, 2019
Market Entry I have witnessed businesses joining marketplaces in order to enter and test the local market. Using a marketplace to build exposure and collect feedback is certainly a more prudent strategy than going solo and investing heavily in marketing from the start. Amazon’s early forays into China is a good example.
Business of Software Conference
OCTOBER 11, 2023
Growth acceleration: how to generate a higher lead in the market Accessing a wider market Directly accessing product and intellectual property Diversify capabilities for corporate fit Includes regulatory and geographic factors When acquiring: is this a good enough match?
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