Andrew Chen

JUNE 4, 2018

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. Marketing spend increases, it’s profitable! Try something else, also powered by paid marketing. Maybe subscription?

Startups 111

Startups Marketing Customer Experience Customer Feedback 111

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 92

User Testing Feedback Software Research Software Product Marketing 92

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 142

Education Marketing Weak Development Team Advertising 142

TechEmpower - Product Management

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. How will you be taking this to market? What are your key Startup Metrics ? How will you differentiate from these? eCommerce Does your startup run on a subscription model?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 140

User Testing Product Research Product Marketing Customer Experience 140

The Product Coalition

MARCH 5, 2023

Product-Led Growth practice lead, Dave Boyce describes the distinction between finding product-market fit (PMF) versus finding go-to-market fit (GTMF). It’s quite a lot of think about, especially for startups that are on limited time with a limited budget. Nearly all startups have to. You have to go out and get them.

User Testing 118

User Testing Startups Customer Experience Reporting Tools 118

Mind the Product

AUGUST 24, 2018

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.

User Testing 148

User Testing Product Marketing Marketing Customer Experience 148

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Reporting Tools 80

Userpilot

MAY 1, 2024

Renowned for his tenure on Airbnb’s product team, Lenny’s professional journey truly began in 2010 when he served as the CEO of a budding startup named “Localmind.” It’s crucial to understand their requirements and challenges to develop a product that truly connects with your target market.

Feedback Software 75

Feedback Software Analytic Tools User Testing Customer Feedback 75

The Product Coalition

MARCH 18, 2022

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? The initial phases 2 and 3 (the time between startups raising Series A to raising Series B) play a massive role in achieving the 2T3D growth dream.

Customer Experience 190

Customer Experience Onboarding KPIs User Testing Customer Feedback 190

The Product Coalition

JUNE 14, 2020

As the founder of a young startup in times of high economic uncertainty, I have found myself thinking again about what makes a successful product, and what makes them fail. All of these products had a huge Total Addressable Market (TAM), and were clearly Feasible, but failed to differentiate themselves in any meaningful way.

Technical Review 78

Technical Review Marketing Data Visualization Analytic Tools 78

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. Time pressure: The urgency to bring a product to market leads to shortcuts.

Branding 94

Branding User Testing Product Research Data Visualization 94

Andrew Chen

JUNE 3, 2019

Why most VCs typically invest in only one startup in a given business category. . The math of startups and venture capital. Of all the topics of the book, one of my favorites has to be the math of startups and venture capital, because it gives us a perspective on the life and death of startups as a whole. The J-Curve.

Startups 109

Startups Reference Books Finance 109

The Product Coalition

JULY 9, 2023

“Curiosity is, in great and generous minds, the first passion and the last.” — Satya Nadella Throughout my career, as a leader of product for both startups and Fortune 500 companies, I’ve had the opportunity to interview hundreds of product managers. When everyone works together, remarkable things happen.

Research Software 132

Research Software Feedback Software Product Management Product Manager 132

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. It's important to be as specific as possible.

User Testing 118

User Testing Document Product Marketing Marketing 118

Business of Software Conference

MAY 18, 2023

Why Positioning Fails in Sales A hotshot vice president of marketing, working inside companies for 25-30 years, may have positioned something four or five times in their career. However, in the majority of companies she works with, she’s working with their head of marketing. At first, April seriously underestimated how hard that is.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Andrew Chen

FEBRUARY 12, 2024

When I asked them their biggest learning on the trip so far, they said- We have to learn how to pitch our startup in the “American” way More self promotional, emphasizing the future not the past, talking about what it could be not what it is, playing up even small bits of proof points, etc. And they downplay their achievements or omit them.

User Testing 108

User Testing Product Research Testing Startups 108

The Product Coalition

MARCH 26, 2019

While all Product Managers are tasked with providing delightful solutions for customers, there are distinct differences between the work of PMs in startups compared to PMs in larger, more established businesses. The two main differentiating factors within these roles fall under the challenges faced, and the decision making process.

Startups 60

Startups Software Review User Testing Analytic Tools 60

Product Innovation Educators

MARCH 21, 2022

Today we are talking about go-to-market planning and what is involved in planning the launch of products. Ignition is the world’s first go-to-market platform for managing all stages of the product life cycle. 1:50] Can you share a story about getting a product to market? Your go-to-market process should be tiered.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

Product Management University

FEBRUARY 14, 2023

Minimum viable products (MVPs) are a useful tool for any organization looking to get a new product or a significant feature set to market. Building a valuable minimum viable product should not only benefit your target customers but should also benefit your organization in terms of growth and differentiation.

Customer Experience 130

Customer Experience User Testing Customer Feedback Feedback Software 130

Innovatemap

NOVEMBER 4, 2020

How you sell and market your products, services, solutions, offerings, you name it, has changed. Startups often find that their website makes them look too small, like they’re operating out of their garage. Product marketing can help in all of the scenarios above. The worst case scenario. Where to get started.

Product Marketing 52

Product Marketing Marketing Differentiation Messaging 52

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 85

User Testing Product Research Marketing Research Software 85

The Product Coalition

MARCH 23, 2022

Markets need solutions. While the use of the framework is evident at the execution stage, it is equally applicable during business prioritization to identify product-market fit, competitive differentiation, and strategic alignment. Spending unnecessary time on R&D could imply lost revenue or losing the market altogether.

Framework 119

Framework Reporting Tools Technical Review Systems Review 119

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. Now let’s look at the three product-led growth go-to-market types for SaaS companies. Dominant SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Customer and market insights. Communication, Melissa says, will be the make or break differential when it comes to making it into the C-Suite. Preparing for the C-Suite. Process and practices.

User Testing 210

User Testing Product Research Customer Feedback Customer Experience 210

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? By providing a more ethical alternative in the smartphone market, Fairphone embodies a strong purpose: to drive change in the industry and show that a more sustainable, fair approach is possible and viable. Sweat broke out as I panicked, exacerbated by the nuclear summer outside.

Weak Development Team 130

Weak Development Team Customer Experience Technical Review Customer Feedback 130

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Secret PM Handbook

SEPTEMBER 16, 2016

Who the product is for (the market). Why my product is a better choice for you (the differentiators). The Three Laws of Marketing Physics: For the best chance of success, your product should have 1) an Overt Benefit, 2) a Dramatic Difference, 3) a Real Reason To Believe. What are the four components? Categorization tools.

Product Management 275

Product Management Product Manager Product Research User Testing 275

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Since they were not planning to win, they were always only half-hearted with their commitment, resulting in a mediocre product and low market share.

Product Strategy 147

Product Strategy Strategy Differentiation Customer Feedback 147

The Product Coalition

DECEMBER 10, 2020

While it is not a book on strategy per se , the deep understanding of how you will create a differentiated value proposition is the basis for creating a strategy that focuses on generating it. Andrew Chen Not very active nowadays, but Andrew Chen has over 650 essays, slightly oriented to startups, marketing, and growth.

Differentiation 111

Differentiation Books Strategy Product Strategy 111

Johanna Rothman

MARCH 14, 2024

While managers can determine how different various developers, testers, UX, etc people are, very few managers can differentiate one agile coach from another. ”) If your company is publicly traded, market analysts will look at the P&L to analyze both the SGA and R&D costs. Worse, many staff jobs are commodity positions.

User Testing 100

User Testing Agile Banking Consulting 100

Sachin Rekhi

JANUARY 13, 2013

The best startups choose a main dimension or two of innovation and invest significant effort to truly differentiate themselves from the rest of the market along that dimension. To make this concrete, let’s take a look at the most common dimensions of innovation in technology startups. is a recipe for disaster.

Startups 67

Startups Customer Experience Differentiation Branding 67

Userpilot

OCTOBER 16, 2022

A minimum delightful product is a variation of the minimum viable product (MVP) (popularized by Eric Ries in his book, ‘The Lean Startup’ ). Another helpful tactic to drive delight is to lean into differentiation : what do you do differently from the competition? Continue to test the strength of your product-market fit.

User Testing 96

User Testing Feedback Software Research Software Customer Experience 96

freshtrax

SEPTEMBER 26, 2019

That is until BASE FOOD , a nutritionally balanced food Japan-based startup, successfully created a product that popularized the industries. million USD) to boost its growth in a global market. market, localization strategy between Japan and the U.S., Why BASE FOOD chose the West Coast as the first market to target in the U.S.

User Testing 73

User Testing Startups Customer Feedback Feedback Software 73

freshtrax

JUNE 5, 2023

Value the Metric of Potential Over Traditional Business Metrics In Japan, my interactions with business owners and individuals from the investment/finance industry revealed a predominant focus on traditional “business” aspects, such as company size, annual sales, capitalization, profit margin, and market capitalization.

Finance 98

Finance Differentiation Events Startups 98

Alchemer Mobile

JULY 11, 2019

“The average app loses 77 percent of its DAUs (Daily Average Users) within the first three days after the install” according to research conducted in late 2018 by Andreessen Horowitz general partner Andrew Chen and mobile intelligence startup Quettra. How do you maximize your opportunity? Know Thy Customer—and Thy Enemy. Sounds simple, right?

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220