Alchemer Mobile

JULY 11, 2019

“The average app loses 77 percent of its DAUs (Daily Average Users) within the first three days after the install” according to research conducted in late 2018 by Andreessen Horowitz general partner Andrew Chen and mobile intelligence startup Quettra. Develop real personas that reflect your customers. Know Thy Customer—and Thy Enemy.

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Two major obstacles stood in my way.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. Time pressure: The urgency to bring a product to market leads to shortcuts.

Branding 88

Branding User Testing Product Research Data Visualization 88

ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. What Does a Bad Product Strategy Look Like? What Does a Bad Product Strategy Look Like? If there was a simple test for bad product strategy most companies would happily use it.

Weak Development Team 56

Weak Development Team Product Strategy User Testing Strategy 56

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 140

User Testing Product Research Product Marketing Customer Experience 140

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? A purpose we could share with the company’s leadership team, customers, and those working on the product. For product teams, the why and purpose behind the product comes in the form of a meaningful, inspiring, yet achievable north star. How should I respond? To generate profit?

Weak Development Team 130

Weak Development Team Customer Experience Technical Review Customer Feedback 130

ProductPlan

AUGUST 4, 2020

If you’re a product manager or part of a startup, you’ve likely heard about the Minimum Viable Product concept for getting products to market faster. In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results. And what it’s not.

Weak Development Team 125

Weak Development Team Product Research User Testing Differentiation 125

Userpilot

MARCH 24, 2021

It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. It helps you find product-market fit and gives your team direction. It helps define the problems you are trying to solve and helps form your product-market fit.

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. As with all marketing efforts , positioning should be driven by the customer and their needs.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development.

User Testing 118

User Testing Document Product Marketing Marketing 118

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 85

User Testing Product Research Marketing Research Software 85

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 121

User Testing Customer Feedback Customer Experience Data Visualization 121

Userpilot

JULY 14, 2021

Because still – there are some differentiators that may affect your choice. Userpilot is the best choice for mid-market companies – offering the best value-for-money starting at $249 with unlimited feature usage, completely interactive product walkthroughs, NPS, microsurveys, resource center and user analytics. ease of use.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Ask Benny

JANUARY 25, 2020

They see it totally as the domain of the development. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features. Technical debt is not necessarily a bad thing. The later you pay the more expansive it is to close the debt.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Ask Benny

DECEMBER 4, 2019

They see it totally as the domain of the development. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features. Technical debt is not necessarily a bad thing. The later you pay the more expansive it is to close the debt.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Intercom, Inc.

APRIL 23, 2018

And that is also true when selling and marketing your product, particularly with the arrival of GDPR, which has brought the issue of data security and privacy to widespread public awareness. Setting up developer guidelines will help current and future collaborations and integrations. Track and reduce access to data that is not needed.

Weak Development Team 220

Weak Development Team Systems Review Data Visualization User Testing 220

Mironov Consulting

OCTOBER 7, 2020

I talk with lots of executives from the go-to-market side of the house who think that building serious software is as easy – and easily estimatable – as building a fence. As the leadership team gets tired of interim progress reports and longer-than-expected delivery dates, they lose heart and lose trust in the “maker” side of the company.

Reporting Tools 137

Reporting Tools Weak Development Team Customer Experience Product Research 137

Userpilot

FEBRUARY 10, 2023

You probably thought that companies only used one type of persona for sales, marketing, feature adoption , and everything else. Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. What is a persona?

Research Software 98

Research Software User Testing Analytic Tools Feedback Software 98

The Product Coalition

OCTOBER 9, 2023

To assist with the practicalities of product management, I propose segmenting user needs in a way that differentiates between the expressed needs that people volunteer, the unexpressed needs they do not communicate, and the unrecognised and potential needs they cannot accurately describe themselves.

User Testing 110

User Testing Data Visualization Customer Feedback Customer Experience 110

Ask Benny

JANUARY 25, 2020

They see it totally as the domain of the development. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features. Technical debt is not necessarily a bad thing. The later you pay the more expansive it is to close the debt.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

JANUARY 25, 2020

They see it totally as the domain of the development. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features. Technical debt is not necessarily a bad thing. The later you pay the more expansive it is to close the debt.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

The Product Coalition

JANUARY 16, 2022

In startups, it is actually the company roadmap. As a product leader who is creating this roadmap, you need to treat it as a compass and plan not only for your team and the technology team but rather as the direction that the entire company needs to go in. So, having a great platform but poor content won’t really help them.

Roadmap 151

Roadmap Data Visualization Customer Experience User Testing 151

Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development.

Branding 70

Branding User Testing Marketing Airlines 70

The Product Coalition

DECEMBER 5, 2019

They see it totally as the domain of the development. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features. Technical debt is not necessarily a bad thing. The later you pay the more expansive it is to close the debt.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

DECEMBER 4, 2019

They see it totally as the domain of the development. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features. Technical debt is not necessarily a bad thing. The later you pay the more expansive it is to close the debt.

Product Management 78

Product Management Product Manager Weak Development Team Management 78

BrainMates

DECEMBER 12, 2019

The gap between rich and poor is widening, and this is causing an increasing disenchantment with the model which has been so successful. They included the Australian Red Cross , World Vision Australia , Northcott , RSL NSW as well as the founders of new social impact startups – Humanitix and Communiteer.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

Intercom, Inc.

NOVEMBER 21, 2019

No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. Tara joined the company in 2017 and has been instrumental in helping the company scale and retain more customers through a unique customer-centric approach to marketing. . A different approach is the Jobs-to-be-Done framework.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

ProductPlan

MAY 14, 2019

The common sense rationale is that if you’re the first offering in the market to boast Capability X, everyone who cares about Capability X will buy your solution. The graveyard is littered with former household names like Atari and Diners Club that pioneered their market before petering out. First-mover advantage is a real thing.

Customer Experience 81

Customer Experience Weak Development Team Research Software Product Research 81

Intercom, Inc.

JULY 29, 2021

And so, Mark Rudden and his team had to figure it all out by themselves. Fortunately, Mark had quite a bit of experience working and scaling teams in demanding, hypergrowth environments. Building a great sales team: How Intercom fosters and maintains its sales culture. Onboarding, but make it remote. Iterate, iterate, iterate.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Among his other achievements Kent founded a tech startup in the USA with 2 employees and then grew and scaled it to a global team of 60 in 3 countries before a successful exit.

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

BrainMates

MARCH 6, 2018

In March 2018, Rich Mironov visited Australia and presented to the Product Talks Sydney Meetup Group on building and scaling Product teams. Why do we need a Product Management team? Part of my journey was 6 startups. My recent experience is more with startups, and I tend toward enterprise rather than consumer.

User Testing 75

User Testing Feedback Software Product Management Product Manager 75

Department of Product

MAY 22, 2020

Marketing – how will you tell people that you’ve built something? And the product team responsible got some pretty brutal reviews in the process. Pricing, packaging and anchoring As many product marketeers know, anchoring plays a big part in how the value of a product is perceived. They’re addictive.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Roadmunk

SEPTEMBER 21, 2017

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader. Let’s get to it.

Article 81

Article User Testing Product Research Technical Review 81

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. Whether you consider your user base in light of market research or user research, both of these kinds of researchers use the patterns they discover to form personas. Paul Graham tells startups, “Do things that don’t scale.”

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

Positioning 56

Positioning Books User Testing Weak Development Team 56

Intercom, Inc.

JULY 26, 2018

Remarkably, the team stuck around with few exceptions. He craved thoughtful feedback from real customers (instead of free beta users) and rushed to market. When you see a company pull $10 million in funding and hiring like crazy, it’s easy to want the same for your startup without understanding the stress that comes with it.

Feedback Software 137

Feedback Software Analytic Tools User Testing Product Research 137

Intercom, Inc.

OCTOBER 1, 2020

If you’re setting out on your roadmap journey it’s important that it reflect the point of the journey that you’re on – having everyone in a startup of 5 or 6 sharing daily tasks each morning makes sense as they work together to build a feature but in a larger company it’s a recipe for chaos.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165