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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors.

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491: Product Design & Development: Fifth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

By understanding and applying these tools, product managers can create customer-centric products that drive satisfaction, differentiation, and competitive advantage. Introduction Product design is a critical aspect of product management, as it directly impacts the success of a product in the market.

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Decoding Business Growth: The Art and Science of Choosing the Right North Star Metric

The Product Coalition

It should be something that reflects the value customers get from the product and also leads to sustainable growth for the business. All departments in the company, from engineering to marketing, should understand and be oriented towards optimizing this metric.

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Customer Churn Rate: How to Calculate and Improve Churn

Userpilot

Similar to the monthly churn rate, calculate your annual churn rate by dividing the total number of customers lost in a year by the number you had at the start of the year. For established SaaS companies, the average churn is between 5% to 7% per year, early-stage startups should expect an average annual churn of 10% to 15%.

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A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses

Sachin Rekhi

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development.

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Essential Considerations for Growing Fintech Companies

Valerian Tech

Scalability and infrastructure, trust and customer adoption, and customer experience are just three of these troublesome areas, but they are all critical for the success of fintech companies. Demonstrating a commitment to protecting sensitive financial and personal information can differentiate a fintech company from competitors.

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SaaS Valuation: How to Value a SaaS Company + Tips for Improving Valuation

Userpilot

Revenue-based valuations are more suitable for SaaS startups because it doesn’t take into account upfront investment which affects SDE or EBITDA negatively. Public companies tend to have higher valuations as they’re more established on the market, so avoid such comparisons. You can estimate it based on market research.