Airlines Onboarding KPIs Testing 
Product Talk
FEBRUARY 28, 2024
That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. In her former role as Director of Product at Going (formerly known as Scott’s Cheap Flights), Kelsey was tasked with running a pilot product trio. Do you have a Product in Practice story you’d like to share?
Alchemer Mobile
NOVEMBER 10, 2022
Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience.
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Userpilot
JANUARY 19, 2021
Customer engagement and experience are closely intertwined – how you engage with your customers and what they see when they engage with your product will inevitably affect their experience. To measure customer engagement for product companies, you need to avoid vanity metrics like MAU and session numbers.
UX Studio
JULY 4, 2018
VR in UX research can serve as an individual tool to explore user needs and test complex user experiences. We collected some best practices for those looking to learn more about or just getting started with VR user testing. Applications of VR user testing in retail. Test multiple store layouts in one place with VR.
Mironov Consulting
AUGUST 8, 2017
As a product manager, I think it’s my obligation to bring clarity and precision to discussions… so talking generically about customers or users can be exasperating. If we work at an airline, our customers are the passengers who pay us to fly them home for Thanksgiving. You say potato, I say WTF. A Personal Sore Point. <soapbox>
Pragmatic Marketing
MAY 23, 2017
The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development.
Roy Madden
SEPTEMBER 6, 2022
TNMT brings together traditionally-siloed interests that cover the entire ecosystem of products and services around the travel experience, from accommodation to space travel. They can shape, test, and validate hypotheses that will define the future of travel. . Company onboarding at LIH even includes a Feedly tutorial.
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