Let’s Abandon Customers and Users
Mironov Consulting
AUGUST 8, 2017
I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. I see much broader wins: Our technical teams often make the “I am the user” mistake: we unconsciously assume that the people at the other end of our software are just like us. You say potato, I say WTF.
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