Remove Airlines Remove Positioning Remove Systems Review Remove Weak Development Team
article thumbnail

Let’s Abandon Customers and Users

Mironov Consulting

I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. I see much broader wins: Our technical teams often make the “I am the user” mistake: we unconsciously assume that the people at the other end of our software are just like us. You say potato, I say WTF.

article thumbnail

Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

However, we’ve had a great team. Liam: Data science is what it’s all about for businesses looking to improve their decision-making by using the information they’re already collecting in their apps and other systems. It’s not like, “I’m going to get really good at this particular thing.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Implement This Customer Engagement Strategy and Your Users Will Not Get Enough of Your Product

Userpilot

The more engaged customers move along the user journey the more likely they are to recommend your app (drive WOM), leave positive reviews, and upgrade to a higher plan (expansion revenue). You should be basing your customer engagement on that activity to gain insights and develop strategies to increase that engagement.

article thumbnail

How Culture Add Changes the Conversation on Hiring

Mind the Product

It can happen in any team, even in teams with a commitment to diversity. We had completed a round of interviews and I wanted her to work on my team. I was included in the final review. That final review panel turned to a discussion on aptitude, skills, ability to ramp up. Next, diverse teams get better outcomes.

article thumbnail

The three strands of brand authenticity

Intercom, Inc.

That clarity is one of the main reasons I was so excited to join Intercom earlier this year – the company entered an industry dominated by impersonal and disconnected tools like ticketing systems and email with a vision to “make internet business personal.”. 1 Poor definition of value proposition and feature focus.

Branding 209
article thumbnail

BoS USA 2023 – The Sigmacorn Notes

Business of Software Conference

As usual, you really had to be there but here are the Sigmacorn notes… 9:00 Mark Littlewood: Opening remarks Welcome to BoS! How will we win?

article thumbnail

Understanding Enterprise Product Companies

Mironov Consulting

Long Sales Cycles, Weak Attribution, Few Data Points. From social team: “4500 likes and retweets of our latest post!” ” “Our Silver package is the best fit for mid-sized manufacturers using these two CAD/CAM systems…”) Sales teams love when we point them toward the right customers.