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High-Value Customers: How to Build a Great Product Strategy

The Product Coalition

Let’s discuss ways to build strategies for high-value customers and work towards establishing a great product experience Who are high-value customers High-value customers are users who have already subscribed, signed up to your product, or own some of your products if you have many products in your ecosystem.

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5 Factors to Consider When Building Your Product Strategy

Amplitude

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

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Strategic jiujitsu: 4 Lessons from Southwest Airlines, Western Europe, and the Simpsons

The Product Coalition

Southwest Airlines gives us a great case study here. In the 1970s, all the incumbent major airlines had purchased the rights to the gates of the major airports, thus preventing new airlines from flying out of them. However, this approach had also caused those incumbent airlines to abandon gates at smaller airports.

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5 Key Responsibilities of a Product Owner

ProductPlan

But imagine what the title must sound like to someone entirely outside the product world. Teacher/plumber/airline pilot: So, what do you do? PO: I’m a product owner. Teacher/plumber/airline pilot: Me too! Teacher/plumber/airline pilot: Someone pays you to own products? I mean, what do you do for a living?

Airlines 109
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From The Soccer Pitch to The Product Roadmap: The Power Of Teamwork In Creating Outcomes

The Product Coalition

Much like product teams, soccer teams require teamwork, an adaptable strategy, and a shared goal — to win. And just as different groups contribute to the success of a product, every player on a soccer team plays a critical role. Unfortunately, I’ve experienced more team friction working in product than in soccer.

Roadmap 147
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Close Your Eyes and Imagine a Strategy. Let Me Guess: Got Nothing?

The Product Coalition

Close your eyes for a minute and imagine a strategy. In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Here’s a proposal: open any book on strategy and go to the Index. Here’s a proposal: open any book on strategy and go to the Index.

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The three strands of brand authenticity

Intercom, Inc.

Much has been written about designing products based on the job they’re hired for – it’s important that as you look to get hired for more jobs, you keep a core value proposition at the heart of your product strategy. In order to grow new revenue streams, companies look to new product development. 3 Brand stretch.

Branding 209