The Product Coalition

FEBRUARY 1, 2018

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

Market Research 68

Market Research User Testing Product Research Research Software 68

Userpilot

AUGUST 23, 2023

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. TL;DR A product analyst is a professional who uses data analysis and insights to evaluate and improve the performance of a product or service. Let’s dive in!

Data Visualization 93

Data Visualization Reporting Tools Analytic Tools Research Software 93

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? This is the main focus of the article, so if you’re after the answer, we’ve got you covered! TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. Take funnel analysis as an example.

User Testing 102

User Testing Data Visualization Feedback Software Research Software 102

Userpilot

DECEMBER 7, 2023

Data is the backbone of modern marketing. This article explores what data-driven insights are and why they are important. For instance, market research data can help you decide on effective product management strategies. It also provides information on everything from market development to product positioning and pricing.

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Research Software 102

Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Let’s get right to it!

User Testing 100

User Testing Product Research Data Visualization Research Software 100

The Product Coalition

DECEMBER 11, 2023

AI for content creation uses artificial intelligence technology to develop and improve various aspects of content development and refinement. Furthermore, AI proves invaluable in the analysis of audience engagement. Competitor awareness: AI-powered trend analysis and market research tools enhance competitor awareness.

Data Visualization 123

Data Visualization Artificial Inteligence Analytic Tools Research Software 123

Userpilot

NOVEMBER 23, 2023

This article explores both hard and soft skills that product managers need in their everyday work, so if you’re curious to learn more, dive right in. Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Product manager skills: market research.

Analytic Tools 100

Analytic Tools Research Software Data Visualization Product Research 100

Userpilot

JANUARY 28, 2024

This article guides you through important surveys to implement across the customer journey. So, what’s the best time to trigger market research surveys? While the obvious answer is during product development , you can also do it at regular intervals to keep track of customer preferences. Market research survey.

User Testing 87

User Testing Customer Feedback Product Research Feedback Software 87

Userpilot

JANUARY 16, 2024

In this article, we unlock the best ChatGPT prompts to elevate your product management process. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.), ChatGPT performs market research.

ChatGPT 101

ChatGPT Data Visualization Onboarding KPIs Research Software 101

UX Planet

JANUARY 16, 2024

In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Start early: Begin the research process at the inception of your branding idea.

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Branding User Testing Product Research Data Visualization 89

Alchemer Mobile

JULY 11, 2019

As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M Fear not—the whole point of this article is to provide some help! It’s great that most PMs are strong in the customer understanding skill set but troublesome that competitive analysis is a weak spot.

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. What is sentiment analysis? Why should you perform sentiment analysis?

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

The Product Coalition

OCTOBER 13, 2022

Market research, trends, and data indicates that APIs are one of the most strategically important areas of technology. This article looks at selected research, trends, and data points that support this view. Manufacturing: 19,000+ developers have registered for Mercedes’ API.

Enterprise 125

Enterprise Research Software Telecommunications Government 125

Userpilot

NOVEMBER 21, 2023

Technically not, but it helps a lot to have one, and you will find out why from this article! Develop a product that meets customer needs and expectations. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Google Trends.

Product launches 98

Product launches User Testing Product Research Analytic Tools 98

Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. In this article, we will cover the key responsibilities of PMMs, as well as discuss the skills needed to succeed in this role. Who is a product marketing manager?

Product Marketing 96

Product Marketing Onboarding KPIs User Testing Marketing 96

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

SEPTEMBER 20, 2023

In this article, we’re going to unpack the day-to-day activities of a product and project manager, describe the key areas of overlap and differences between these distinct roles, and, most importantly, cover how they can work together effectively. Conduct user and market research to identify unmet needs.

Reporting Tools 105

Reporting Tools Customer Experience User Testing Research Software 105

Userpilot

SEPTEMBER 14, 2023

This is exactly what the article deals with, so if you’re after the answer to this question, you’re in the right place. Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events. Their aim is to identify market gaps and unsatisfied customer needs.

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Product Research Customer Feedback Data Visualization User Testing 93

Userpilot

AUGUST 29, 2023

In this article, we’re going to unpack what is product management , how it differs from traditional project management, the role it plays in building products that delight your users, and the skills a good product manager must demonstrate to succeed. Let’s go! Book a demo to see it in action. What is product management?

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Research Software 103

People-First Product Leadership

MARCH 10, 2024

While many articles highlight its importance, the journey to developing it often seems shrouded in mystery. Subscribe now How do you develop product sense? At each stage of the product development lifecycle there is an opportunity to increase your product sense. That's why I never rely on market research.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Product Development. Advertising.

Feedback Software 95

Feedback Software Product Research Research Software Product Marketing 95

Userpilot

JUNE 12, 2023

It can be a tough nut to crack sometimes, but we’ve made it easier in this article. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Data Visualization 90

Data Visualization Product Research Research Software Analytic Tools 90

Userpilot

MAY 14, 2023

Customer feedback is the key to developing a customer-centric business. In this article, we’ll discuss 7 ways you can collect customer feedback to understand user sentiment. Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions.

Feedback Software 97

Feedback Software User Testing Customer Feedback Analytic Tools 97

Userpilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. In this article, we look at different ways for product managers to avoid falling into the overengineering trap. Why do developers overengineer software products? But worry not! Book the demo!

Feedback Software 101

Feedback Software Analytic Tools Research Software User Testing 101

Userpilot

OCTOBER 26, 2023

These are the main questions that the article explores. TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. What do successful companies do to drive growth ?

Feedback Software 104

Feedback Software Analytic Tools Research Software Data Visualization 104

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. Create in-app onboarding for the new feature Developing an excellent feature isn’t enough.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. Create in-app onboarding for the new feature Developing an excellent feature isn’t enough.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. Create in-app onboarding for the new feature Developing an excellent feature isn’t enough.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. Create in-app onboarding for the new feature Developing an excellent feature isn’t enough.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. Create in-app onboarding for the new feature Developing an excellent feature isn’t enough.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? This is the main focus of the article. Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement. Start designing your strategy by clarifying the business goals.

Research Software 98

Research Software Analytic Tools Feedback Software User Testing 98

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Now It’s Your Turn! Lastly, don’t go it alone.

Data Visualization 140

Data Visualization Research Software Customer Experience User Testing 140

Userpilot

JANUARY 22, 2024

In this article, we dive deep into what a product marketing framework is and explore its essential components. TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. What is a product marketing framework? To learn more, book a demo today!

Feedback Software 103

Feedback Software Research Software Analytic Tools Product Research 103

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. So if your product specializes in cloud-based development tools.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 97

Product Research User Testing Customer Feedback Research Software 97

Usersnap

MARCH 19, 2019

Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. Do you consider customer feedback?

User Testing 76

User Testing Feedback Software Data Visualization Research Software 76

Userpilot

NOVEMBER 21, 2022

These are just a couple of questions we’re exploring in the articles so if that’s what you’re after, you’re in the right place. They develop and oversee the implementation of product launch plans. The insights from the market research feed into the go-to-market strategy. Ready to dive in?

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Product launches Product Research User Testing Research Software 98