Analysis Consulting Market Research Product Marketing 
PMLesson's Ace the PM Interview
APRIL 6, 2020
Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.
The Product Coalition
DECEMBER 11, 2023
So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. If they do it well they are able to raise money, build the product, and the first customers are coming in. They don’t want to start before what they have is crisp enough. And guess what?
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Usersnap
SEPTEMBER 12, 2023
A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.
The Product Guy
OCTOBER 9, 2018
However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. I was able to collaborate closely with the senior director of product at my company on this work.
Product Bookshelf
JANUARY 24, 2017
Fradin leads Spice Catalyst , a consulting company that provides product management and product marketing online courses and bootcamps. Fradin worked at both HP and Apple when the product management role was first being defined and has some interesting observations from his time at those companies.
Userpilot
AUGUST 26, 2021
Bear in mind being data-driven also includes tracking metrics on how you're performing product management. For example, Sue Raisty, Product Management Consultant and CEO at Sure Product Consulting, recommends tracking the number of meaningful touchpoints a product manager makes with customers per week.
Intercom, Inc.
JANUARY 14, 2021
I got my master’s in computer science back in Prague, then I ventured into the world of consulting and spent several years at Accenture. You have frameworks, look at market dynamics, do practical research, and advise companies on how to use these frameworks. I was into math and physics, and that led me to computer science.
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