Amplitude

SEPTEMBER 21, 2020

Understanding the customer journey is crucial to building products that meet your users’ needs. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take. The funnel framework represents the customer journey. Action: When users convert.

Analytic Tools 124

Analytic Tools Research Software User Testing Data Visualization 124

Userpilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. It can improve customer retention , lifetime value, revenue growth, and product development.

User Testing 105

User Testing Analytic Tools Research Software Feedback Software 105

The Product Coalition

AUGUST 17, 2021

One day you’re meeting with customers, gathering insights about their problems. She should be the voice of the customer towards product teams. Commercial teams were desperately asking for updates to share with customers. They wanted to be part of the solution. What customer pain we try to address.

Feedback Software 151

Feedback Software Analytic Tools Reporting Tools Research Software 151

Userpilot

APRIL 24, 2024

But when things don’t work out, we are reminded of the importance of eating your own dog food, aka using your own product to solve the problem you set out to address for your customers. Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

FEBRUARY 26, 2023

The customer success renewal playbook is central to keeping the incoming stream of recurring revenue flowing. Thanks to the subscription economy of SaaS companies, high customer retention is vital to staying afloat and enjoying growth. The renewal process begins immediately after a user signs up for your product.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Feedback 98

Userpilot

NOVEMBER 1, 2022

Personalized customer service is a secret ingredient for improving customer engagement , retention, and loyalty. In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. 7+ customer service personalization strategies. Address customers by name.

Data Visualization 98

Data Visualization Feedback Software Analytic Tools Research Software 98

Userpilot

MARCH 3, 2022

Looking for SaaS knowledge base examples? Helping your users get the most out of your product is an important (and tricky) job. Knowledge bases can become one of your most effective tools for answering your users’ questions, reducing pressure on your support team – and ultimately enhancing the customer experience.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Customer Experience 98

UX Planet

JANUARY 18, 2024

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. This process, often undervalued in real-world scenarios, is crucial for understanding user behaviors, needs, and preferences. It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights.

Data Visualization 74

Data Visualization User Testing Research Software Product Research 74

Userpilot

APRIL 2, 2024

Power users are one of the most valuable assets a SaaS business can have. But what exactly makes a user a “power user,” and why should you analyze their behavior? Monitoring power users provides a deeper understanding of your product’s core value propositions and its potential.

Customer Feedback 52

Customer Feedback Customer Experience User Testing Feedback Software 52

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. This helps create user personas. This is the main question we explore in the article.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

NOVEMBER 28, 2022

Interactive self-serve guides are getting popular for a good reason: customer service takes a lot of effort and careful planning, so any simplified way is welcome. To be effective with customer service, companies have to consider the product, audience, and the major channels customers like.

Feedback Software 98

Feedback Software Customer Experience Analytic Tools Embedded Analytics 98

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. We also checked the analytics data.

Research Software 95

Research Software Analytic Tools Feedback Software UX 95

Userpilot

JULY 20, 2023

Wondering how to reduce customer churn rate for your business? Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. The main reasons for customer churn are: Bad product-customer fit. Bad customer service.

Customer Experience 98

Customer Experience Feedback Software Analytic Tools Data Visualization 98

Userpilot

SEPTEMBER 8, 2023

But here’s a fact: many SaaS companies are going about A/B testing the wrong way. This article discusses 13 common mistakes you should avoid when doing growth experiments. Fix this error by analyzing data across the user journey and using it to create hypotheses for your product experiences. Avoid this.

Product Research 104

Product Research User Testing Analytic Tools Data Visualization 104

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. In this article, we’ll discuss what exactly customer intimacy means and how you can nurture long-lasting relationships that result in retention. Customer focus is about researching and satisfying customer needs.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

NOVEMBER 16, 2022

TLDR; B2B marketing automation involves designing automated workflows that will trigger at the right time to replace manual marketing tasks and retain customers. There are four main benefits to B2B marketing automation: reduced customer churn , increased customer lifetime value , better data collection, and reduced marketing costs.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

APRIL 27, 2021

Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! Just look at Bonjoro that recently released a case study about how they increased their trial to paid conversion rate by 32.7%. What Is User Onboarding? What Are SaaS Onboarding Tools?

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

DECEMBER 3, 2022

In this article, we cover the following: What UX design is and why UX is important in SaaS. TLDR; UX design includes all of the elements a user encounters when interacting with your brand online. To identify opportunities to improve your UX design, you should start with user research. Why is user experience important?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Amplitude

SEPTEMBER 21, 2020

Understanding the customer journey is crucial to building products that meet your users’ needs. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take. The funnel framework represents the customer journey. Action: When users convert.

Analytic Tools 59

Analytic Tools Research Software User Testing Data Visualization 59

Userpilot

MARCH 29, 2024

This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. The conversion rate typically decreases as users go deeper into the sales process.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Run the experiment. Analyze results.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

UX Studio: Product Management

JANUARY 29, 2020

MagicBricks is the go-to platform to buy, sell and rent property in India. Every day, hundreds of thousands of people browse their website, mobile app and mobile site to find their dream home, an office for their business, or to sell or rent out their property. A UX research-only project. Understanding the product.

User Testing 74

User Testing Research Software Product Research Customer Experience 74

Userpilot

DECEMBER 20, 2022

SaaS business models depend on repeat purchases to grow revenue and meet profit goals. This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience?

Customer Experience 97

Customer Experience User Testing Customer Feedback Feedback Software 97

Userpilot

OCTOBER 28, 2020

In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. If you haven’t had a chance to read the first one, here’s what we covered: Product tours are a central part of self-serve SaaS onboarding , which need to drive user activation.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

JANUARY 18, 2021

If you’re a SaaS company that wants to grow faster, you should definitely be thinking about Product Activation Rate Optimization: raising the percentage of users who stick around long enough to experience the value of your product. Gant charts, time tracking, segmentation of users by department — all features he wants.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

Userpilot

AUGUST 23, 2021

then read on to find out how this scary customer segment actually holds incredible value for your business. Even if you’ve got a pretty good handle on user sentiment with your product, harnessing it to transform negativity into positivity can be challenging. Promoters (Net Promoter score NPS 9 or 10) are enthusiastic, loyal customers.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

Userpilot

JANUARY 27, 2023

In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. Formative evaluation research sets the baseline for other kinds of evaluative research and assesses user needs. Sound like it’s worth a read? Want to see how?

User Testing 98

User Testing Product Research Research Software Feedback Software 98

Amplitude

JULY 17, 2019

Podcasts are one of the best learning resources available, especially when it comes to breaking down technical subjects such as data science and analytics. To guide your learning, we put together the following collection of the best analytics-related podcasts to listen to. Everyday Data Analytics Podcasts: Partially Derivative.

Data Visualization 94

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 94

UX Planet

FEBRUARY 22, 2024

This common experience reveals the immense power of design choices, both intentional and accidental, to subtly shape our online experiences. While every click offers insight to designers, what lessons are we learning as an industry? Sometimes, reading a heartfelt “This app helps me stay connected to my family!”

Data Visualization 72

Data Visualization UX User Testing Research Software 72

Amplitude

JUNE 18, 2019

As mobile usage increases, so does the need to analyze user behaviors on mobile websites As mobile usage increases, so does the need to analyze user behaviors on mobile websites and apps. While the mobile web is a component, research focuses mostly on iOS and Android apps. needs and desires. needs and desires.

Data Visualization 91

Data Visualization Analytic Tools Books User Testing 91

Split

JUNE 9, 2023

In a digital business landscape marked by rapid evolution and customer-centricity, conversion rates have emerged as a vital metric of success. Your conversion rate is a clear indicator of how well you’re meeting your customers’ needs and wants. They are more than just numbers or percentages.

User Testing 52

User Testing Feedback Software Analytic Tools Reporting Tools 52

Userpilot

MARCH 11, 2022

Must have product management tools : Userpilot for product adoption, Hotjar for heatmaps and recordings on how users engage with your product, Airfocus for prioritization and road mapping, Cord for collaboration, and UXPressia for story mapping. Blogs will give you insight into all aspects of product management in easy-to-digest bites.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? Users get to experience the value of the product before paying for it. In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98