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How to do Market Research: a Step-by-Step Guide

Userpilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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7 Methods To Collect Customer Feedback for SaaS [+ Examples]

Userpilot

The best solution is to ask them directly. You can use surveys like CSAT , CES , and NPS surveys are used to collect customer feedback from each user segment in-app. Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions.

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25 Tools for Website, Mobile, and In-Product Feedback Widgets

Usersnap

Getting user feedback is key to SaaS product growth (or any company’s growth, for that matter). And a seemingly small thing like placing feedback widget on your website, in your mobile app, or in your digital product can go a long way. A feedback plugin is a small software that can be added to WordPress and other websites.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

As for creating a brand positioning strategy, there are some steps you need to follow: Identify your target market and create a detailed customer persona. Conduct deep market research through surveys and interviews to understand customer preferences and market trends. What is product positioning?

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10 Sentiment Examples for Improving Customer Satisfaction [+ Tools]

Userpilot

Getting user feedback is a crucial step of the market research process. Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights. Assess how your products/services are perceived in comparison to your competitors.

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How to Launch Automated Surveys in SaaS

Userpilot

Survey automation allows you to conduct in-depth market research with the speed and accuracy that manual surveying fails to offer. In this article, I’ll uncover everything you need to know about automated surveys, including the proper techniques and tools. Trigger in-app surveys contextually using segmentation.

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SaaS Valuation: How to Value a SaaS Company + Tips for Improving Valuation

Userpilot

Whether you’re planning your exit, seeking VC funding, or setting up ESOPs, a SaaS valuation is a must. Our article: Explains different SaaS valuation methods. Shows how to leverage PLG strategies to boost the value of your SaaS business. Want to learn how Userpilot can help you improve your SaaS valuation?